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Nine.com.au recently covered Korean Beauty, including a new product that claims to have a 5,000 person waitlist!


Why all the fuss about Korean Beauty?

Korean Beauty, better known as “K-Beauty”, is a growing trend, and with winter in Australia just around the corner the importance of hydrating and nurturing our skin before winter sets in is more important than ever.

Enter Korean Beauty products and their near obsessive focus on proper hydration.


Australian K-Beauty expert Lauren summed up the philosophy behind the Korean skincare routine, and why there are so many steps in it.


She explained:

“(The Korean Beauty regimen) typically contains between 10 – 17 steps, involving cleansers, toners, serums and moisturisers…

Korean skincare focuses on soothing and nourishing the skin rather than stripping it…

… Whereas western skincare often focuses on stripping away layers and exfoliating to reveal new skin, Korean skincare is all about putting nutrients back into the skin and nurturing it.

As your skin does most of its repairing at night while you sleep, Koreans try to make the most of this by layering more products on at night, right before you sleep.”



You’re not alone!

Starting out with a new skincare routine, especially one with as many steps as the Korean Beauty Routine can involve is daunting.

To help break it down nice and simply, visit the STYLE STORY Blog, which covers all the latest Korean skincare tips, tricks and must-try products.


GET THE FULL ARTICLE: Beauty at News.com.au

SHOP: Korean Beauty in Australia at STYLE STORY

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