WHAT IS AN ESSENCE? WHAT IS AN ESSENCE? Essence is one of the quintessential steps in the Korean Beauty Routine, but if you're still wondering exactly what it does and whether you should be using one, you're not alone! WHAT IS ESSENCE? An essence is a concentrated... Read More All You Need to Know about Fermented Skincare All You Need to Know about Fermented Skincare The rise of Korean Beauty has introduced us to a host of new beauty trends, techniques and ingredients. From snail mucin, propolis and centella asiatica, Korea's other obsession is fermented skincare. With... Read More STYLE STORY IN THE SUNDAY MAIL STYLE STORY IN THE SUNDAY MAIL STYLE STORY was excited to see Founder Lauren Lee and some of our fav K-Beauty products in last weekend’s Sunday Mail! Lauren covered some of the K-Beauty essentials, like using an essence, “blurring” rather than... Read More New Benton at STYLE STORY New Benton at STYLE STORY Benton is a certified cruelty-free Korean beauty label specialising in natural beauty products. Famous for skincare containing high percentages of active ingredients, Benton made K-Beauty favourites like snail mucin, bee venom... Read More iUNIK IN AUSTRALIA iUNIK IN AUSTRALIA STYLE STORY Australia is excited to announce that we will soon be stocking minimalist Korean Beauty brand iUNIK in Australia! ABOUT iUNIK iUNIK is a Korean Beauty brand dedicated to the essentials - think high quality, high-content... Read More STYLE STORY’S FOUNDER IN THE SYDNEY MORNING HERALD STYLE STORY'S FOUNDER IN THE SYDNEY MORNING HERALD STYLE STORY's Founder Lauren Lee was recently featured in the Sydney Morning Herald, in an article talking about what it takes to succeed working cross-culturally. Having first discovered Korean... Read More KOREAN BEAUTY’S BLURRING TECHNIQUE KOREAN BEAUTY'S BLURRING TECHNIQUE Blurring is a popular K-beauty technique that involves layering moisturisers, primers and creams to reduce the look of fine lines, wrinkles, uneven skin tone and acne. Think of a camera filter for your face in real life... Read More STYLE STORY IN THE SUNDAY MAIL STYLE STORY IN THE SUNDAY MAIL We were excited to be featured in the Sunday Mail's Body + Soul for an article on trending Vitamin C Boosters! Reporter Juna Xu covered a range of the best Vitamin C serums on the market, including one of our... Read More Hell Pore Hyaluronic Acid Serum Pore-controlling, Blackhead Busting Serum! MAKEUP VIEW MORE MASKS VIEW MORE Australia’s Korean Beauty Store since 2013 VIEW BLOG SKINCARE VIEW MORE ON SALE VIEW MORE Sign up to receive our updates Want 15% off your first order plus all our coupon codes? Join our subscribers-only list!