STYLE STORY WAREHOUSE SALE

STYLE STORY WAREHOUSE SALE STYLE STORY IS MOVING ... and we want you to celebrate with us! MAKE A MOVEFrom humble beginnings in SS Founder Lauren Lee’s garage to a few spare rooms, to two houses to a third house the time has come for SS to move into a...

SKIN79 GOLDEN SNAIL BB CREAM REVIEW

SKIN79 GOLDEN SNAIL BB CREAM REVIEW Since cult K-Beauty makeup label Skin79 re-released its hit range of BB Creams everyone has been clamouring to get their hands on the upgraded formulas to see if the newly released makeup line lives up to Skin79's...

BEST K-BEAUTY PRODUCTS FOR BACNE

BEST K-BEAUTY PRODUCTS FOR BACNE   Bacne.  It's the lesser-known but equally annoying sister of acne and we're #notaboutthatlife. If you want to get rid of your bacne quickly and painlessly, put down the tweezers, stop picking and reach...

WHY KOREAN SUNSCREENS CAN’T BE SOLD IN AUSTRALIA

WHY KOREAN SUNSCREENS CAN'T BE SOLD IN AUSTRALIA (YET!)   Those of us who live Down Under know that Australia has one of the highest rates of skin cancer in the world, so sunscreen is a key part of our daily skincare routines.   Korean (and Asian...

STYLE STORY’S BEST OF 2018!

STYLE STORY'S BEST OF 2018!   2018 was a massive year for our team - we welcomed several new team members, a new baby and had another massive year discovering, curating and reporting on all the latest K-Beauty crazes from Korea and Australia.   This...

KOREA’S STEWARDESS SERUM

KOREA'S STEWARDESS SERUM    One of the K-Beauty products we were most excited to see at this year's K-Beauty Expo in Ilsan, Korea was d'Alba Piedmont's cult First Spray Serum.   This serum went viral in Korea after it was revealed to be the secret...

Dr Jart+ Ceramidin Liquid
Discover this iconic K-Beauty moisturiser

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LANEIGE LIP SLEEPING MASK IN THE CANBERRA WEEKLY

LANEIGE LIP SLEEPING MASK IN THE CANBERRA WEEKLY   We were excited to see our best-selling Laneige Lip Sleeping Mask in the "Canberra Weekly" this week. This must-have K-beauty product is designed to work overnight while you sleep, so that...

LANEIGE WATER SLEEPING MASK ON NEWS.COM.AU

LANEIGE WATER SLEEPING MASK ON NEWS.COM.AU  STYLE STORY was excited to see our best-selling Laneige Water Sleeping Mask featured on Australia's top news portal news.com.au.  This overnight sleeping mask has tens of millions of fans all over the world,...

STYLE STORY CLEANSER IN THE SUN HERALD

STYLE STORY CLEANSER IN THE SUN HERALD   STYLE STORY's newly curated "JJ Young" line by Korea's global powerhouse Caolion Lab has been receiving a lot of great press in Australia lately. The most recent feature was for the JJ Young by...

STYLE STORY IN BRISBANE NEWS

STYLE STORY IN BRISBANE NEWS   Three of our best-selling Korean Beauty products were featured in the Brisbane News this past week.   NIGHT SHIFT STYLE STORY was featured in the Brisbane names in an article titled "Night Shift", for...

STYLE STORY IN NW MAGAZINE

STYLE STORY IN NW MAGAZINE   We were excited to see STYLE STORY in NW Magazine this week, with a feature on mask sheets that included our newly curated JJ Young by Caolion Lab Pore Charcoal Mud Masks from Korea's Caolion.    ABOUT JJ YOUNG JJ...

STYLE STORY BESTSELLER ON NEWS.COM.AU

STYLE STORY BESTSELLER ON NEWS.COM.AU   STYLE STORY's best-selling Korean facial bar made the front page of Australia's news.com.au. April Skin Magic Stone Cleansing Soap is so popular it has sold more than 2 million units since launching in Korea....

STYLE STORY IN CITY SOUTH NEWS

STYLE STORY IN CITY SOUTH NEWS     As a proud local Brissie business run by local Brisbane women, STYLE STORY was excited to be featured this week in Brisbane's own City South News.     THE "STYLE STORY" STORY Founded by local Brisbane...

STYLE STORY SERUM IN OK! MAGAZINE

STYLE STORY SERUM IN OK! MAGAZINE     One of STYLE STORY's latest cruelty-free serum curations was featured in the October 2018 edition of OK! Magazine. Inspired by the trending products from South Korea and Japan, OK! Magazine explored the...

STYLE STORY FOUNDER ON FIRST 5000

STYLE STORY FOUNDER ON FIRST 5000   STYLE STORY CEO and Founder Lauren Lee was recently featured on First 5000, in an article discussing the challenges she has faced working in South Korea and her tips for managing a team from overseas.   Since...

STYLE STORY IN MELD MAGAZINE

STYLE STORY IN MELD MAGAZINE   STYLE STORY Founder Lauren Lee chatted with Meld Magazine - Australia's leading international student news website - to talk all things K-Beauty.     Lauren is based on the ground in South Korea and covered the...

STYLE STORY TONER IN LABEL MAGAZINE

STYLE STORY TONER IN LABEL MAGAZINE   STYLE STORY was excited to see one of our favourite cruelty-free Korean Beauty toners featured in Label Magazine's Winter 2018 special.   Thank You Farmer's True Water Deep Toner made the cut for the top new...

ELLE MAGAZINE’S FAVOURITE KOREAN SHEET MASKS

ELLE MAGAZINE'S FAVOURITE KOREAN SHEET MASKS STYLE STORY was excited to see two of our all-time favourite sheet masks in the mix among Elle Magazine's favourite Korean sheet masks. Find out which ones made the cut!   ELLE'S FAVOURITE KOREAN MASKS Elle...

STYLE STORY’S VITAMIN C SERUMS IN ELLE

STYLE STORY'S VITAMIN C SERUMS IN ELLE Some of our favourite Korean Beauty Vitamin C serums were recently featured in Australia's Elle Magazine.   Founder Lauren Lee spoke to Elle on why Korean Beauty serums are hero-products in any...

STYLE STORY IN ELLE MAGAZINE

STYLE STORY IN ELLE MAGAZINE   STYLE STORY was excited to be featured in Elle Magazine as one of *THE* places to shop Korean Beauty in Australia. Elle covered the obsession with all things K-Beauty that's taking over the world - and Down Under!  ...

STYLE STORY IN THE CANBERRA WEEKLY

STYLE STORY IN THE CANBERRA WEEKLY STYLE STORY was excited to see one of our Korean Beauty face masks in the Canberra Weekly! The “Wage a War on Winter” special covered the best products to "arm yourself against the elements and ramp up your beauty regime...

STYLE STORY IN COSMOPOLITAN

STYLE STORY IN COSMOPOLITAN   STYLE STORY was excited to see one of our Korean Beauty face masks featured in Cosmopolitan's Mother's Day Gift Guide for 2018. Cosmo covered the best affordable-yet-cute beauty buys for mum under $20.   MOTHER'S DAY...

STYLE STORY MASK IN THE CANBERRA WEEKLY

STYLE STORY MASK IN THE CANBERRA WEEKLY STYLE STORY was excited to see one of our Korean Beauty face masks in the Canberra Weekly! The "Sweet Slumber" special covered the best products to transform your skin while you sleep and included our Polatam Extra...

STYLE STORY IN THE SUNDAY MAIL

STYLE STORY IN THE SUNDAY MAIL   STYLE STORY was excited to see Founder Lauren Lee and some of our fav K-Beauty products in last weekend’s Sunday Mail!   Lauren covered some of the K-Beauty essentials, like using an essence, “blurring” rather...

STYLE STORY’S FOUNDER IN THE SYDNEY MORNING HERALD 

STYLE STORY'S FOUNDER IN THE SYDNEY MORNING HERALD    STYLE STORY's Founder Lauren Lee was recently featured in the Sydney Morning Herald, in an article talking about what it takes to succeed working cross-culturally.   Having first discovered...

STYLE STORY IN THE SUNDAY MAIL

STYLE STORY IN THE SUNDAY MAIL   We were excited to be featured in the Sunday Mail's Body + Soul for an article on trending Vitamin C Boosters!   Reporter Juna Xu covered a range of the best Vitamin C serums on the market, including one of our...

STYLE STORY IN STYLE MAGAZINES

STYLE STORY IN STYLE MAGAZINES   STYLE STORY's hit Korean Beauty products were recently featured in Style Magazines' article "We're Obsessed with Korean Skincare (and here's why you should be too)"   Korean skincare products are...

STYLE STORY FOUNDER ON SYDNEY SOCIAL

STYLE STORY FOUNDER ON SYDNEY SOCIAL   Glass Skin is the latest K-Beauty trend to make its way Down Under.   Sydney Social got the scoop on Korea's latest skincare trend from STYLE STORY Founder Lauren Lee.   Covering 2018's top beauty...

STYLE STORY PRODUCTS IN OH! MAGAZINE

STYLE STORY was excited to have some of our favourite cruelty-free K-Beauty products featured in this November's issue of Oh! Magazine.   Oh! Magazine is dedicated to health, nutrition, fitness and wellness, so our cruelty-free Korean Beauty products...

STYLE STORY X MARIE CLAIRE

STYLE STORY is super excited to have two of our favourite K-Beauty products featured in the Marie Claire magazine showbag at this year's Royal Melbourne Show!   The Royal Melbourne Show is one of the biggest events on Melbourne's social calendar,...

ELIZAVECCA BUBBLE MASK ON NINE.COM.AU

ELIZAVECCA BUBBLE MASK ON NINE.COM.AU   Pretty Little Liars star Lucy Hale recently tried out one of STYLE STORY's best-selling Korean face masks - Elizavecca's Milky Piggy Bubble Clay Face Mask    Nine.com.au was quick to report on the bubble...

STYLE STORY PRODUCTS ON 9STYLE

STYLE STORY was excited to have several of our top-selling Korean Beauty products featured on 9STYLE - nine.com.au's section dedicated to Beauty and Style!   The Article, "Korean Beauty Takes Over Hollywood", featured a list of the top K-Beauty...

STYLE STORY ON THE BEAUTY BIBLE

STYLE STORY was stoked to be featured on The Beauty Bible - a fab Aussie resource for beauty lovers.   We covered the essentials of the Korean Beauty routine with them, including where to start, what to look for, the ingredients to try and...

STYLE STORY ON THE URBAN LIST

SS was excited to be featured on Australia's favourite guide for all things hot right now - Urban List!   The Urban List recently discovered STYLE STORY and was stoked to find an online destination for K-Beauty products based right here in...

STYLE STORY ON ‘THE CAROUSEL’

STYLE STORY ON 'THE CAROUSEL'   STYLE STORY was recently featured on 'The Carousel', covering the basics of K-Beauty face masks.   The Carousel is an online portal devoted to women’s lifestyle. This week, they went behind the scenes with STYLE...

BELLABOX DOES KOREAN BEAUTY

BELLABOX DOES KOREAN BEAUTY   Bellabox, Australia's biggest beauty subscription box recently featured Korean Beauty face masks in one of their boxes!   The face masks featured were from up-and-coming Korean Beauty label PACKage Korea, which is...

STYLE STORY’S FOUNDER ON NINE.COM.AU

STYLE STORY'S FOUNDER ON NINE.COM.AU  Nine.com.au recently covered Korean Beauty, including a new product that claims to have a 5,000 person waitlist!   Why all the fuss about Korean Beauty? Korean Beauty, better known as "K-Beauty", is a...

STYLE STORY IN FASHION WEEKLY MAGAZINE

STYLE STORY IN FASHION WEEKLY MAGAZINE   STYLE STORY made it into this month's 50th birthday edition of Fashion Weekly Magazine, as did one of our K-Beauty products!   This month's edition featured the UK's number 1 Reality TV Star, Charlotte...

STYLE STORY ON BODY AND SOUL

STYLE STORY ON BODY AND SOUL   Australia's Korean Beauty destination STYLE STORY and founder Lauren were recently featured on Body + Soul Australia.   GROWING DEMAND FOR K-BEAUTY PRODUCTS  Talking about the growing demand for K-Beauty...

STYLE STORY MASK FEATURED IN MARCH BELLABOX

STYLE STORY MASK FEATURED IN MARCH BELLABOX   In March 2017, STYLE STORY teamed up with Australia’s biggest name in Beauty Subscription Boxes Bellabox to give 10,000 lucky subscribers their own K-Beauty Face Mask!   Bellabox is a...

STYLE STORY FEATURED ON NINE.COM.AU

STYLE STORY FEATURED ON NINE.COM.AU   STYLE STORY's best-selling Korean beauty face wash, the Skinfood Black Sugar Scrub Foam was recently featured on Style by nine.com.au.  "The Korean skincare routine taking over".   Nine.com.au's article...

STYLE STORY IN THE CANBERRA WEEKLY

STYLE STORY was featured in Australia’s “Canberra Weekly” showcasing the Korean Beauty Routine to Aussies

STYLE STORY IN GOOD HEALTH MAGAZINE

STYLE STORY was thrilled to be featured in Australia’s “Good Health” Magazine in October 2015. The Korean beauty special feature “From Korea, With Love” included many of STYLE STORY’s best-selling Korean beauty products.

STYLE STORY IN THE DAILY TELEGRAPH

What happens when one of the girls from the Daily Telegraph road tests STYLE STORY’s hit Korean beauty products for a week?! Find out in this hilarious article on STYLE STORY that was featured in the Daily Telegraph!

STYLE STORY IN VOYEUR MAGAZINE

STYLE STORY was excited to be featured in Virgin Australia’s in-flight magazine Voyeur in its beauty feature on products that are clever both inside and out!

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