Discover your unique beauty style and build a K-Beauty routine tailored to your skin. Not sure where to start? Tune into The Korean Beauty Show podcast for expert insights or connect with our team for a free personalised skin consultation.
At STYLE STORY, skincare isn't just about looking good — it's about doing good.
That’s why we donate 1% of all sales to environmental causes that protect our planet for future generations.
Free shipping over $60 (Domestic) and $200 USD (International) / Earn Rewards Every Time You Shop
Genuine
Take the guesswork & confusion out of buying skincare. Get tailored advice and join our Facebook group of Kbeauty lovers.
Support
Overwhelmed by skincare? Get a free consultation. We are more than just a beauty store; we are a community.
Samples
Discover new skincare every time you shop with our free samples. This is a great way to try before you buy!
Real Results
Stop wasting money on skincare. We work with you to transform your skin. You'll see the difference in weeks.
One of the most recognised authorities on Korean Beauty in the Asia-Pacific, Lauren has over a decade of experience working across Korea and Australia. She launched STYLE STORY in 2014 as the country’s first dedicated K-Beauty platform. In 2020, she took things a step further, formulating her own skincare brand, Jelly Ko, straight from Seoul.
A regular K-Beauty commentator on Korea’s leading radio station TBS eFM 101.3, Lauren is also the host of The Korean Beauty Show podcast — downloaded in 142 countries and trusted by skincare lovers worldwide for its no-hype insights, trend forecasts, and product deep dives.
From Seoul's labs to your shelf, Lauren bridges the gap between innovation in Korea and skincare routines around the world.