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Your Style, Your Story
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Discover your unique beauty style and build a K-Beauty routine tailored to your skin. Not sure where to start? Tune into The Korean Beauty Show podcast for expert insights or connect with our team for a free personalised skin consultation.
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At STYLE STORY, skincare isn't just about looking good — it's about doing good.
That’s why we donate 1% of all sales to environmental causes that protect our planet for future generations.
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Real Skin Stories
Bubble Tea Steam Cream
"The only skincare you'll ever need.
So incredibly hooked on this cream since my first ever sample. It's gentle enough to not mess with my contact dermatitis but active enough to get all the good stuff done to make my skin feel fresh af!
Every chance I get to recommend the Bubble Tea Steam Cream, I absolutely do with no hesitation."
Marta, 5 Feb 2025
Jelly Ko Cherry Blossom Sleeping Mask
"... I love the texture and feel of it on my face. I'm skeptical of products like this but this one has actually made a difference and given me the results I am hoping for. It makes skin look plump, hydrated and moisturized the next day. Highly recommend!"
Nikki, 17 Feb 2024
Jelly Shield Pimple Patches
"These heal my pimples overnight and are perfect!!"
Amelia M, 21 Nov 2024
The Style Story Difference
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Samples
Discover new skincare every time you shop with our free samples. This is a great way to try before you buy!
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Stop wasting money on skincare. We work with you to transform your skin. You'll see the difference in weeks.
Meet Our Founder - A Trusted Voice in K-Beauty
Tune Into the Podcast
One of the most recognised authorities on Korean Beauty in the Asia-Pacific, Lauren has over a decade of experience working across Korea and Australia. She launched STYLE STORY in 2014 as the country’s first dedicated K-Beauty platform. In 2020, she took things a step further, formulating her own skincare brand, Jelly Ko, straight from Seoul.
A regular K-Beauty commentator on Korea’s leading radio station TBS eFM 101.3, Lauren is also the host of The Korean Beauty Show podcast — downloaded in 142 countries and trusted by skincare lovers worldwide for its no-hype insights, trend forecasts, and product deep dives.
From Seoul's labs to your shelf, Lauren bridges the gap between innovation in Korea and skincare routines around the world.
