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STYLE STORY’s Commitment to Sustainable Beauty

At STYLE STORY and our in-house brand, Jelly Ko, sustainability isn’t an afterthought—it’s baked into everything we do. We first introduced refillable skincare with our White Truffle Soufflé Serum Refill and Be Jelly Overnight Dream Serum Refill, giving our community a way to repurchase their favourites with less packaging and waste. Encouraged by your response, we expanded the program to include our best-selling Dewy Glaze Toner Refill, with even more refills on the way.

By keeping your original bottles and simply topping them up, you're helping to reduce carbon emissions and single-use plastics—while still indulging in the luxe, skin-loving formulas you know and love. Because at Jelly Ko, we believe the planet deserves a glow-up too.

How We Share the K-Beauty Love

with the planet 🌍
IN ADDITION TO CONTRIBUTING 1% OF OUR ANNUAL SALES TO WWF AUSTRALIA AND THE GREAT BARRIER REEF, WE ALSO UNDERTAKE THE FOLLOWING INITIATIVES TO REDUCE OUR CARBON FOOTPRINT:

Reduce Travel

Our team reduces our travel wherever possible, preferring public transport & riding our bikes over traveling via car. Our flexible, work-from-home policies enable our staff to keep unnecessary travel to a minimum.
In addition, when we have team or client meetings, we use video conferencing facilities & hold virtual meetings. This helps us to reduce our travel time and the carbon emissions associated with it. 

Flexible Working

At STYLE STORY, our team includes everyone from working mums to semi-retirees & uni students. We have busy family lives and commitments.
That's why we not only offer flexible hours and allow our team to work part time, we also allow them to work from home. 
This allows us to reduce our carbon footprint and reduce our office space.

Working Off Laptops

Our team work off laptops wherever possible because they use 80% less power than desktop computers. This also makes it easier for us to work flexibly & work from home.

Reduce Waste

In our staff kitchen, we have reusable cups, plates, bowls and cutlery on hand for our team to use to cut down on single waste plastics. 
We also have filtered water so that our staff can reuse their personal bottles rather than buying disposable plastic water bottles. 

Insulation

We have double glaze windows at our office to reduce our year-round energy consumption.
In addition, we have ondol, the traditional Korean heating system installed in our office floor to reduce energy.

Recycling

We have three bins in our office to collect food waste, recycling and general garbage. We recycle not only hard and soft plastics, but PET bottles, styrofoam, aluminum, batteries, expired lighting and glass.

STYLE STORY is an official member of 1% For The Planet. This means we have committed to donating at least 1% of our annual revenue to environmental nonprofits doing important work across the globe.