Hi! I'm Lauren, founder of STYLE STORY
The thing with K-Beauty is you either love it and can’t get enough, (don’t blame you) or you came to us to learn more because you are a teeny bit confused.
Whatever got you here, welcome to the SS family!
We were Australia’s first online Korean Beauty store, established in 2014. Now, you can shop our products all over the world.
The “STYLE STORY” Story
You might not know it yet, but K-Beauty is lifechanging skincare.
Rewind to 2011, I was studying in Seoul and stumbled upon Korean Beauty products for the first time. In my teens, I had severe cystic acne and my attempts to treat it drained my time and my bank account.
K-Beauty cleared my skin
I had no idea what to expect from K-Beauty products...but and the BIG but...it worked, and I have never looked back.
In 2014, I set up Australia's first online beauty store dedicated to Korean Beauty.
In 2016, I moved from Brisbane to Seoul so that I could learn Korean, and work directly with the best in the business. Today, we distribute our products all over the world.
In March 2020, I started the Korean Beauty Show podcast, sharing everything I've learnt working in the industry, as well as all the latest trends & updates live from Seoul. The show is now downloaded in 142 countries around the world.
In September 2020, after almost a decade working in the industry, I decided it was time to take the plunge and create Jelly Ko, our very own cult favourite skincare range. Soooooooo amazing it can’t be good for you…… except it is!
- In February 2022, I was invited to join Seoul's largest radio station TBS eFM 101.3 as the recurring guest K-Beauty expert.
In March 2022, STYLE STORY became the official supplier of Korean beauty products to Australia's largest supermarket chain, Woolworths.
Explore the Jelly Ko Range Here.
Check out what goes into the launch of a new Korean beauty product on our popular podcast
Want to hear more from me?
You can catch me on:
- The Korean Beauty Show podcast;
- Korea's most popular radio station, tbs eFM 101.3 Seoul (시민의 방송) every second Wednesday morning; or
STYLE STORY in the media
Since 2014, we've been featured across the media, including in:
Our team works across Seoul, Sydney and Brisbane to stay ahead of the latest K-beauty trends and deliver a seamless service.
1% for the Planet
STYLE STORY is a proud member of 1% for the Planet. This means we donate at least 1% of our annual revenue to charitable causes dedicated to the protection of animals and the environment. When you shop with us, your love for K-Beauty is shared with the planet.
Discover Korean Beauty With Us!
To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.
If you still haven’t found your perfect match, get in touch with our team for a free personalised skin consultation.
STYLE STORY – Your Go To for Kbeauty