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About Us

STYLE STORY - Your Style, Your Story!


Your Go-To for K-Beauty!

Shipping from Sydney, STYLE STORY is an online platform dedicated to all things K-Beauty.

We were Australia’s first online Korean Beauty store, established in 2014.

Now, STYLE STORY distributes our products all over the world.


Founded by Brisbane girl Lauren Lee from her parent’s basement, STYLE STORY was established with the goal of showcasing the best and most innovative K-beauty products.

When STYLE STORY first began, Korean beauty products weren’t widely known or available. Now, K-Beauty is one of the beauty industry’s highest growth sectors.

Founder Lauren Lee is a K-Beauty expert and host of the hit podcast The Korean Beauty Show, downloaded in 96 countries. She regularly shares her knowledge of K-beauty products and trends in the media. Lauren is also a frequent guest of the Korean and Australian governments at events promoting K-Beauty and the Korea-Australia corridor.

STYLE STORY has been featured across the media, including in:

We have a small team working across Seoul, Sydney and Brisbane to stay ahead of the latest K-beauty trends and deliver a seamless service.

The STYLE STORY Experience

Starting from our carefully curated selection of beauty products, where we heavily favour the use of natural, minimal and unique product ingredients, to our ability to ship your products quickly, the STYLE STORY experience is about top quality products and tailored service.

About Korean Beauty Products

Korean cosmetics have a massive following in many countries, where they are famous for their advanced formulations, high quality, use of natural ingredients, innovation, design and best of all – affordability!

Korean cosmetics contain star ingredients for a fraction of the price of comparable western cosmetics.

Discover a Wonderland of New Products Every Time You Shop

To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.

Looking for help getting started with your K-Beauty Routine? You might like to:

If you still haven’t found your perfect match, get in touch with our team for a free personalised skin consultation.

Discover Korean Beauty with STYLE STORY
STYLE STORY – Your Style, Your Story

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