Hi! I'm Lauren, founder of STYLE STORY
If you're new around here you might be wondering who we are and how we got here. Well, it's been a wild ride so strap in!
The “STYLE STORY” Story
Rewind to 2011, I was studying in Seoul and stumbled upon Korean Beauty products for the first time. In my teens, I had severe cystic acne and my attempts to treat it drained my time and my bank account.
I had no idea what to expect from K-Beauty products...but it worked, and I have never looked back. Here are some of our milestones:
OUR MILESTONES
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In 2014, I set up Australia's first online beauty store dedicated to Korean Beauty.
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In 2016, I moved from Brisbane to Seoul so that I could learn Korean, and work directly with the best in the business.
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In 2018, we set up our global Korean beauty consultancy.
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In March 2020, I started the Korean Beauty Show podcast, sharing everything I've learnt working in the industry, as well as all the latest trends & updates live from Seoul. The show is now the #1 global K-Beauty podcast.
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In September 2020, we launched Jelly Ko, our very own cult favourite skincare range. Fun fact: our community grew so much, we're now stocked in the US, Australia and the Middle East. Check out our List of Stockists.
- In February 2022, I was invited to join Seoul's largest radio station TBS eFM 101.3 as the recurring guest K-Beauty expert.
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In March 2022, STYLE STORY became the official supplier of Korean beauty products to Australia's largest supermarket chain, Woolworths.
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In 2023, we signed onto 1% for the Planet. This means we donate 1% of our annual revenue to the protection of animals and the environment.
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In 2024, STYLE STORY announced that after 10 years distributing other Korean Beauty brands, we're going all in growing our own creation, Jelly Ko.
- We can't wait to take you on the next stage of our journey with us!
Explore the Jelly Ko Range Here.
Want to hear more from me?
You can catch me on:
- The Korean Beauty Show podcast;
- Korea's most popular radio station, tbs eFM 101.3 Seoul (시민의 방송) every second Wednesday morning; or
- Instagram
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TikTok
STYLE STORY in the media
Since 2014, we've been featured across the media, including in:
Our team works across Korea and Australia to stay ahead of the latest K-beauty trends and deliver a seamless service.
STYLE STORY – Your Go To for Kbeauty Since 2014
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