WELCOME TO SS
Shop, Learn & Explore the world of Korean skin care with us.
No idea where to start?
We know it can be overwhelming. That’s why we created our Podcast and Blog. We walk you through everything you need to know about K-Beauty.
STYLE STORY isn't just a store - it's an online community and consultancy run by a passionate team of veterans in the industry.
✨ Welcome to STYLE STORY
We've Been Your Go-To for K-Beauty Since 2014
Whether you're a K-Beauty newbie or a seasoned skincare lover, you're in the right place. STYLE STORY isn't just an online store — we're a global Korean Beauty destination, built by people who live and breathe Korean skincare.
Take Our Skin QuizWho We Are
Hi, I’m Lauren Lee, founder of STYLE STORY and host of The Korean Beauty Show Podcast.
STYLE STORY is powered by a passionate team of experts in Korea and Australia, and we proudly offer:
1️⃣ Jelly Ko – Our fun-meets-functional skincare brand
2️⃣ The Korean Beauty Show Podcast – #1 K-Beauty podcast worldwide
3️⃣ K-Beauty Wholesale – Stock Korean beauty in your store
4️⃣ K-Beauty Consultancy – For brands, retailers & entrepreneurs
📖 Our Story
My journey started in 2011 in Seoul. As someone who struggled with cystic acne, Korean skincare was a game-changer. Here’s how we got here:
- 2014: Launched Australia’s first online K-Beauty store
- 2016: Moved to Seoul to work directly with Korea’s top labs
- 2018: Launched our Global K-Beauty Consultancy
- 2020: Created Jelly Ko and launched our podcast
- 2022: Became Woolworths’ official K-Beauty supplier
- 2023: Joined 1% for the Planet
- 2024: Shifted focus fully to growing Jelly Ko globally
🎙 Where to Catch Us
Want more K-Beauty in your life?
The Korean Beauty Show Podcast
Seoul’s tbs eFM 101.3 every second Wednesday
📰 Featured In
STYLE STORY has been featured in top media outlets, including:
Cosmopolitan, Elle, 7 News, You Beauty Podcast, Women's Health, Prevention, The Sydney Morning Herald, Daily Mail, Virgin Australia’s Voyeur Magazine, The Urban List, and more.
💕 Join the STYLE STORY Community
Explore our bestsellers, shop Jelly Ko, or find your perfect routine today!
Shop Bestsellers Discover Jelly Ko📲 Catch Us on Social Media
Join our global community for behind-the-scenes content, skincare tips, and all things K-Beauty!