The “STYLE STORY” Story

Founded by Brisbane girl Lauren Lee from her parent’s basement, STYLE STORY was established with the goal of showcasing the best and most innovative K-beauty products.

When STYLE STORY first began, Korean beauty products weren’t widely known or available. Now, K-Beauty is one of the beauty industry’s highest growth sectors.

Founder Lauren Lee is a K-Beauty expert and host of the hit podcast The Korean Beauty Show, downloaded in 96 countries. She regularly shares her knowledge of K-beauty products and trends in the media. Lauren is also a frequent guest of the Korean and Australian governments at events promoting K-Beauty and the Korea-Australia corridor.

STYLE STORY has been featured across the media, including in:

• 
  Cosmopolitan
• 
  Elle
• 
  Virgin Australia’s “Voyeur” Magazine
• 
  Good Health
• 
  Australia’s biggest beauty subscription boxes, including BellaBox
• 
  The Urban List
• 
  The Sydney Morning Herald
• 
  The Robb Report
• 
  The Daily Telegraph
• 
  The Courier Mail
• 
  Body + Soul
• 
  The Sunday Mail
• 
  news.com.au
• 
  The Daily Mail
• 
  Canberra Weekly

We have a small team working across Seoul, Sydney and Brisbane to stay ahead of the latest K-beauty trends and deliver a seamless service.