Hi! I'm Lauren, founder of STYLE STORY
The thing with K-Beauty is you either love it and can’t get enough, (don’t blame you) or you came to us to learn more because you are a teeny bit confused. Whatever got you here, welcome to the SS family!
Back in 2014, we set up Australia’s first online e-store dedicated exclusively to Korean Beauty. For over 10 years, we have been helping beauty lovers achieve the flawless, glowing skin that has become a hallmark of Korean beauty.
Originally a distributor for all the hottest Korean skincare and makeup products, from 2024 onwards STYLE STORY is dedicated to helping you perfect the dewy glow with our own Korean skin care collection,
Jelly Ko. It's a line we originally developed for our community in conjunction with some of Korea's top cosmetic chemists. But more on that in a minute!
The “STYLE STORY” Story
K-Beauty is lifechanging skincare.
Rewind to 2011, I was studying in Seoul and stumbled upon Korean Beauty products for the first time. In my teens, I had severe cystic acne and my attempts to treat it drained my time and my bank account.
K-Beauty cleared my skin
I had no idea what to expect from K-Beauty products...but and the BIG but...it worked, and I have never looked back.
OUR MILESTONES
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In 2014, I set up Australia's first online beauty store dedicated to Korean Beauty.
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In 2016, I moved from Brisbane to Seoul so that I could learn Korean, and work directly with the best in the business. Today, we distribute our products all over the world.
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In March 2020, I started the Korean Beauty Show podcast, sharing everything I've learnt working in the industry, as well as all the latest trends & updates live from Seoul. The show is now downloaded in 142 countries and has been listened to more than half a million times.
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In September 2020, after almost a decade working in the industry, it was time to take the plunge and create Jelly Ko, our very own cult favourite skincare range. Our products deliver the textures ingredients and results our community loves, but with a dose of fun. Fun fact: our community grew so much, we're now stocked in the US & Australia. Check out our List of Stockists.
- In February 2022, I was invited to join Seoul's largest radio station TBS eFM 101.3 as the recurring guest K-Beauty expert.
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In March 2022, STYLE STORY became the official supplier of Korean beauty products to Australia's largest supermarket chain, Woolworths.
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In 2024, STYLE STORY announced that after 10 years distributing other Korean Beauty brands, we're going all in growing our own creation, Jelly Ko.
- We can't wait to take you on the next stage of our journey with us!
Explore the Jelly Ko Range Here.
Want to hear more from me?
You can catch me on:
- The Korean Beauty Show podcast;
- Korea's most popular radio station, tbs eFM 101.3 Seoul (시민의 방송) every second Wednesday morning; or
- Instagram
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TikTok
STYLE STORY in the media
Since 2014, we've been featured across the media, including in:
Our team works across Korea and Australia to stay ahead of the latest K-beauty trends and deliver a seamless service.
1% for the Planet
STYLE STORY is a proud member of 1% for the Planet. This means we donate at least 1% of our annual revenue to charitable causes dedicated to the protection of animals and the environment. When you shop with us, your love for K-Beauty is shared with the planet.
Discover Korean Beauty With Us!
To help you keep discovering products you might like, every purchase at STYLE STORY comes with free product samples.
If you still haven’t found your perfect match, get in touch with our team for a free personalised skin consultation.
STYLE STORY – Your Go To for Kbeauty Since 2014
SS Point
