Your Go-To for K-Beauty!
Shipping from Sydney, STYLE STORY is an online platform dedicated to all things K-Beauty.
We were Australia’s first online Korean Beauty store, established in 2014.
Now, STYLE STORY distributes our products all over the world.
The “STYLE STORY” Story
Founded by Brisbane girl Lauren Lee from her parent’s basement, STYLE STORY was established with the goal of showcasing the best and most innovative K-beauty products.
When STYLE STORY first began, Korean beauty products weren’t widely known or available. Now, K-Beauty is one of the beauty industry’s highest growth sectors.
Founder Lauren Lee is a K-Beauty expert and host of the hit podcast The Korean Beauty Show, downloaded in 96 countries. She regularly shares her knowledge of K-beauty products and trends in the media. Lauren is also a frequent guest of the Korean and Australian governments at events promoting K-Beauty and the Korea-Australia corridor.
STYLE STORY has been featured across the media, including in:
We have a small team working across Seoul, Sydney and Brisbane to stay ahead of the latest K-beauty trends and deliver a seamless service.