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All You Need To Know About K-Beauty’s Lifestyle Hacks!

Three Affordable and Effective Korean Masks with Green Tea

Green Tea is a well-known powerhouse ingredient for the skin, boasting antioxidant, anti-inflammatory and antimicrobial properties.  These can all...
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Black Friday 2021

Black Friday at STYLE STORY is back for 2021!Take a look at what's on offer this year. 
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Why Is Korean Skincare So Popular?

K-Beauty, K-Pop, K-Drama. Whether you are tuning in to Squid Game, singing along to BTS or cleansing your face with Innisfree, all eyes are on Korea.
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15 Face Serums that Can Fix Any Skin Issue

Let’s talk serums. If you are new to K-Beauty or just starting to expand your skincare routine, you might not be using a serum yet. Serums are a k...
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Best of K-Beauty Awards 2021

We’re kicking off the best of K-Beauty Awards 2021 with a list of the 10 most innovative Korean beauty products. These are the products that have ...
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Spooky Skincare

With Halloween just around the corner it seems like the appropriate time to discuss some scary skincare. The internet is a fabulous, funny and (so...
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Best K-Beauty for Anti-Ageing

When we talk about anti-ageing it’s important to us that we don’t create a negative rhetoric around the concept of ‘ageing’. The beauty and fashio...
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K-Beauty and STYLE STORY

STYLE STORY brings you all the latest Korean beauty trends and offers free skincare consultations to set you up with your perfect routine. If you'r...
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Where can I buy Korean Beauty products online?

If you haven’t heard the term K-Beauty or Korean Beauty by now you’ve officially been living under a rock. Here's the need to know about Korean ski...
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