The world of K-Beauty is full of some seriously huge brands and tens of thousands of products.
If all of this feels slightly overwhelming, don’t worry! Over the last ten years we have dedicated our lives to doing the ground work for you and deep diving head- first into the world of K-beauty.
Don't believe us? We learned KOREAN and started an office there so we could do it properly ;)
Below is a list of the top 10 most famous K-beauty products:
Now in its 5th Generation, the iconic Missha Time Revolution First Treatment Essence has been a staple in many Korean skincare routines for years.
Considered the rival to SKII’s Facial Treatment Essence this formulation targets and treats the skin on a cellular level.
The rX version (4th Generation) is made with 95% Saccharomyces Ferment Filtrate. This absorbs into the skin to create a clean and bright complexion. It's an absolute must to revive both skin tone and refine skin texture.
If you’re interested in learning more about the benefits of fermented skincare jump onto the podcast now:
This all-time best selling power essence is loaded with replenishing nutrients, which work together to prevent and repair damage to the skin.
This leaves you with an elasticity and hydration boost.
Made with a whopping 96% of all-natural snail secretion filtrate, this powerful treatment essence acts like a vitamin boost to the face. It transforms your complexion for younger, healthier skin.
Innisfree has confirmed that they sell 13 bottles of this serum EVERY MINUTE!
People are literally obsessed with this cult classic K-Beauty staple and when you consider it’s made with 100% Jeju Organic Green Tea water it’s not hard to see why.
Designed to be used as the first product after washing your face this serum is perfect for sensitive skin and provides moisture and hydration whilst nourishing the skin.
The fact that the green tea and green complexes are grown on Korea’s very own Jeju Island, famed for its nutritiously rich volcanic soil, makes this serum all the more appealing.
If you're keen to learn more about K-Beauty's obsession with Jeju Island, we dedicated an entire episode of the Korean Beauty podcast to this exact topic.
Jump on now to listen:
Inspired by the Asian philosophy which values harmony and balance, Sulwhasoo revived legendary Asian medicinal herbs with advanced modern science to create this beautiful high-powered serum.
With star ingredients including JAUM Balancing Complex (a potent cocktail of five Korean herbs) and Liquorice root extract, this serum nourishes and visibly firms your skin.
Most importantly, this quick absorbing serum is the perfect base for your skincare and helps with boosting your next products efficacy.
If there’s one makeup product that Koreans are obsessed with it's BB cream.
Skin79 revolutionised the market and started the global trend for BB cream.
Pink is the original makeup, skincare and sunscreen product-in-one. Made with a beautifully smooth formula that spreads easily and improves uneven skin tone, this cult classic provides coverage for that perfect, natural looking finish.
Arguably the most famous cleansing balm on the market, this light, sorbet-soft cleanser is rumoured to sell every three seconds!
This best-seller gently dissolves stubborn makeup and casts out impurities without stripping your skin of beneficial oils.
It uses papaya extract and Vitamin c-rich acerola extract to remove all of the sebum and dirt build up from your day. It is the perfect first step of the famous Korean double cleanse method.
This ultra-smooth balm transforms into a smooth oil when applied to the skin and doesn’t damage the skin barrier with unnecessary tugging. If you haven’t tried a cleansing balm before, then this is a great place to start.
Skin Food is one of Kbeauty’s OG industry heavy weights.
This skin-softening face mask is one of the natural beauty label’s best-selling products and once you try it, you’ll know why. This creamy wash off face mask lifts excess oil and dirt from the skin to keep your complexion clearer, smoother, and softer.
It is also formulated with perfectly balanced PH levels, which is super important for those who suffer from acne and sensitive skin. pH balanced skincare safeguards the integrity of the skin’s acid mantle to prevent any further irritation.
STYLE STORY was the first to bring this beloved serum to Australia!
Winner of STYLE STORY’s Best of K-Beauty Awards, it is a cult favourite of Korean air hostesses!
This terrifically tantalising serum is made of a base of white truffles and lotus, infused with avocado oil. It is strong enough to combat the dry cabin air when flying.
Perfect for spritzing on-the-go, this lightweight mist sprays evenly and beautifully. It creates that dewy, hydrated glass skin that Kbeauty is so famous for.
Selling over 1.2 million units when it was first released, this toner has some serious hype behind it.
It was voted as one of the Best of K-Beauty Awards winners for 2020 and also made it into the top 3 products in the People’s Choice Awards.
This truly miraculous toner works to remove dead skin and remove the dirt and debris that can block and clog the pores, leading to breakouts.
Combining AHAs, BHAs and PHAs, this low PH toner is suitable for all skin types.
A favourite of Skincare by Hyram, this serum is packed with Tea Tree and everyone’s favourite Centella asiatica.
Not only is it free from fragrance and essentials oil, it also contains zero alcohol.
This baby is absolute heaven for when your skin starts freaking out, becomes reactive of if you are prone to breakouts.
There is so much to love in the world of K-Beauty and these products are just the beginning.
If you want to learn more about K-Beauty, subscribe to the Korean Beauty podcast. On this show, we explore the world of K-Beauty and break it down simply for you.
For questions about these products (or others that you’ve come across), please reach out to us! We are always here to help. We love finding the perfect products for your skin's needs.
Searching for the MOST popular K-Beauty products in the world? We've got them all here for you!- STYLE STORY K-Beauty
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