If you're looking to manufacture skincare or beauty products in South Korea chances are you've landed on this page because you're trying to do it yourself.
STYLE STORY provides Korea based manufacturing advisory for brands and beauty industry professionals looking to develop and produce skincare, hair care, makeup and other personal care products in Korea with clarity and confidence. We help you navigate lab selection, formulation pathways and manufacturing realities so that you can move forward intentionally and ultimately, successfully.
Our service is designed for brands that want to manufacture in Korea without the guesswork.
Manufacturing in Korea operates within a distinct commercial and cultural framework. Timelines, communication styles, priorities and expectations don't always translate directly for international brands, which can make things harder and slower than they need to be.
At STYLE STORY, we provide the missing context on the Korean side so that you understand how decisions are made, what matters to labs & manufacturers and how to interpret their responses accurately. This ensures your brief and expectations are aligned from the outset.
Rather than pushing brands toward a fixed network, we assess your brand stage, budget, target markets, claims and launch goals to identify manufacturers that make sense for your project.
You receive clear guidance on the trade offs between cost, speed, flexibility, and long term scalability so you can choose a lab with intention rather than urgency.
Introductions are made only when there is a strong strategic fit.
Not every brand needs full custom development. Not every base formula is a compromise.
We guide you through the realities of custom formulations, adapted bases and faster launch options so you understand what each pathway truly involves in terms of cost, lead time, testing and brand control. This allows you to choose a formulation approach that supports your commercial goals rather than undermining them later.
Many issues in Korean manufacturing arise from decisions that are made with the wrong partner, too early or in the wrong order.
STYLE STORY helps you sequence your decisions correctly to reduce wasted samples, unnecessary reformulations and misaligned relationships. Our role is to help you avoid expensive mistakes before they happen.
STYLE STORY is K-Beauty consultancy led by a global team based in Korea. Together, our team has a combined 20+ years of experience working across brands and manufacturers in Korea, as well as experience distributing and retailing in global markets like North America, Australia and the Middle East.
We are not a platform and we are not a broker.
Our role is to provide you with independent guidance so that you can manufacture in Korea with clarity, context and confidence. The result is that you make better decisions that will carry your brand forward.
We work with manufacturers that meet Korean and international standards for quality, safety and regulatory compliance.
We provide clear explanations of what certifications and claims mean in practice so you can make informed decisions for your target markets without relying on assumptions.
If you are considering manufacturing in South Korea with industry experts that will ultimately save you time, money and expensive mistakes and you want Korea side advisory support then get in touch.
From 1:1 consultations to a full turnkey solution, we can discuss your project and tailor the right approach.