Korea based advisory
Strategic Development Advisory
Not every brand wants to hand over the development of their brand to an expert consultant. Some founders prefer to build direct relationships with their lab and make decisions themselves.
This service is designed for exactly that.
STYLE STORY will provide you with the strategic advisory support your brand needs to develop products in Korea, providing experienced input at key decision points, without engaging in full project management.
Think of it as having Korea-side expertise in your corner while you run the project through your own team.
How We Can Help
Product and range direction
We help you make better decisions around what to launch, how many products to develop and how your range fits together commercially. This includes input on sequencing, complexity and whether your concept is realistic for your stage of growth.
Brief and development guidance
We can review and refine your product briefs before they go to the lab, ensuring they are clear, realistic (both in terms of your commercial goals and what's possible to manufacture) as well as aligned with what Korean manufacturers expect and can deliver.
Formula direction and positioning
We can provide guidance on ingredient strategy, positioning and formulation direction so that your products make sense commercially, not just on paper.
Manufacturer feedback review
We can help you interpret lab responses, assess proposed changes and decide how to move forward at each stage of development based on our decades of experience in the beauty industry, from retailing to distribution and product development.
Commercial decision support
We can help you make decisions that support long-term brand success from pricing to packaging choices to market fit.
How it works
- We start with your current project and identify where you need support.
- We then provide input at key decision points as your development progresses.
- You manage your lab and suppliers directly, with us as your commercial and expert advisors.
- We can continue support if and when needed throughout the actual development, including visiting suppliers and labs.
Is this service right for you?
This is suited to you if:
- You have a team ready, willing and able to manage your manufacturer and supplier relationships and invoicing from overseas;
- You value experienced input at key decision points;
- You want to avoid costly mistakes while managing your own project
This may not be the right fit if:
- You are confident with Korean language and/or have experience dealing with Korean suppliers;
- You need full project management handled for you - in that case, we would recommend our Done for You ODM / OEM Service;
- You need day-to-day supplier coordination - in that case, we would recommend our Done for You ODM / OEM Service;
- You are looking for a low-cost or one-off answer service - in that case we would recommend our 1:1 Pick Our Brains Consultation.
Next steps
If you want experienced input while managing your own development process in Korea, get in touch and we’ll recommend the most suitable advisory structure for your project.