By Wishtrend is a beauty company whose philosophy lies in restoring the skin’s natural beauty by providing customers with effective skincare solutions. 

The brand, created based on a 5 million strong Wishtrend skincare community, makes products with high-potency ingredients accessible to everyone under the slogan 'You are the standard'.

Wishtrend is an avid support of cruelty-free methods, and also introduces brands that use clean ingredients at a reasonable price to deliver clear results.