APLB combines scientific prescriptions with results that the eyes can see. 

If you're after gentle, natural cosmetics that won’t irritate or sensitise skin then APLB is an ideal Kbeauty brand for you to explore. With formulas based on real ingredients – things you can even eat, like eggplant, bee pollen, propolis, honey and plants like Centella asiatica, APLB is dedicated to researching clinical solutions for skin problems like dryness, sensitivity, aging, acne and redness.

APLB is an extremely popular brand in Korea, having amassed thousands of reviews in the Korean language on its various shopping channels. 

Must Try APLB Products

APLB has a huge catalogue of skin care products, ranging from cleansers, toners, serums, moisturisers, face masks, eye creams, foot care and hair care. If you're unsure of where to start, then here are a few pointers! 

The brand's APLB Bee Pollen Propolis Ampoule was voted the “Best K-Beauty Serum” of 2021 in STYLE STORY's annual Best of K-Beauty Awards. This was a People's Choice pick. 

If you're after products for mature skin to help maintain your skin in it's best condition, we can't go past APLB's Collagen Peptide Moisture Cream, APLB Retinol Vitamin A Moisture Cream and APLB Collagen Propolis Eye Cream. 

If you suffer from dull skin, patchy & uneven skin tone and pigmentation, brighten your skin up with APLB Glutathione Tone Up Cream. 

If you love snail cream, then the brand's APLB Healing Moisture Snail Cream is not to be missed! 

Don't forget to sign up to the STYLE STORY newsletter to find out when APLB is next on sale! Plus, our newsletter subscribers are given unique opportunities to test and review the latest Korean beauty products for free, including new APLB products. 

To learn more about K-Beauty, tune into The Korean Beauty Show Podcast, hosted by STYLE STORY founder Lauren Lee. The podcast is downloaded in over 142 countries worldwide.