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Brand - Purito

Purito is a 100% Cruelty-free Kbeauty brand that stands for transparency about what customers are putting on their skin.

Each Purito product uses ingredients that are EWG green-level safe, toxin free and with environmentally friendly packaging. 

PURITO AUSTRALIA
 

PURITO is an all-natural, environmentally-friendly and skin-friendly brand that aims to deliver effective, lasting and visible results on your skin. 

 

Founded in 2014, PURITO has since grown in terms of popularity and have an established presence especially among younger K-beauty lovers. The founders of PURITO previously worked with cult K-Beauty brand COSRX. 

 

PURITO's name is derived from the English word 'Purify' and the Korean word for 'Soil', to signify its relationship to nature, where the best skincare ingredients can be derived from. Using EWG Certified ingredients, they pride themselves on their safe, highly-functional and eco-friendly formulation which are perfect to use even for those with sensitive skin. 

 

HOW IS PURITO DIFFERENT FROM OTHER BRANDS? 

 

PURITO Australia invests in continuous research, innovation and development of their products. They are committed to making natural and honest skincare that can be enjoyed by different age groups. Purito's products target various skin concerns. 

 

ENVIRONMENTALLY FRIENDLY 

 

Purito focuses on making our planet greener by using environmentally friendly, recyclable packaging whenever possible. Purito Australia avoids excessive packaging and donates a portion of its profits to the Korean Federation for Environmental Movement. 100% 

 

CRUELTY FREE SKIN CARE

 

Purito works in a 100% cruelty-free environment where no animal testing is done. 

 

BEST PURITO PRODUCTS 

 

Purito Unscented Line 

 

This collection rejuvenates the skin by strengthening its barrier. Every product in the line contains essential Centella asiatica ingredients to restore a damaged skin barrier and soothe irritated skin. Centella asiatica extract and Panthenol help calm irritated and stressed skin. 

 

This line is also perfect for those suffering from redness and sensitivities.

 

Shop the best of Purito in Australia at STYLE STORY - Your Go-To for K-Beauty. 

 

We stock all the best Purito products. 

 

PURITO SPF IN AUSTRALIA 

 

Unfortunately, STYLE STORY are unable to stock Purito's sunscreen & SPF products in Australia. This is because they have not been approved for sale by the TGA in Australia. Purito Comfy Water Sun Block and other Purito SPF products are not able to be legally sold or marketed as sunscreens in Australia. 

 

Shop Purito Australia at STYLE STORY with confidence. To find out when Purito Australia is next on sale, make sure you sign up to the STYLE STORY newsletter

 

To learn more about K-Beauty, tune into The Korean Beauty Show Podcast, hosted by STYLE STORY founder and KBeauty expert Lauren Lee. 

 

The podcast is downloaded in over 142 countries worldwide and has received top reviews.

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