NEW TO KOREAN BEAUTY?

You're in the right place! 

As the pioneers in the online Kbeauty industry, having set up the first online Kbeauty store in Australia, we have been working to bring you the best of Kbeauty since 2014. We serve both Aussies and our growing global community to bring you all the latest news, information and a range of the best products from Korea. 

No matter whether you are just getting started with your Korean beauty routine or you are a K-Beauty expert, you'll find products you and your skin will love at STYLE STORY. 

What is the Korean Beauty Routine? 

More than a set of products or steps that needs to be followed, the Korean Beauty Routine is really a philosophy that involves caring for the skin by hydrating and nourishing it. 

The various steps in the Korean Beauty Routine are really just designed to do that – moisturise properly and treat various skin issues. 

Does a Kbeauty routine really involve doing 10-14 steps? 

No! Everyone is different and so is every skin. 

Although some K-Beauty addicts love applying multiple layers of skincare, it’s not realistic for everyone every day to be following a 10 step Korean skincare routine. 

The best thing about the K-Beauty Routine is that you can tailor it to suit your skin and your needs. 

Why does Korean beauty focus on hydration? 

Keeping skin well-nourished and moisturised makes it softer, plumper and more radiant. For ageing skin, proper hydration can take years off your face as it improves the look of fine lines, wrinkles and eye bag. 

Where Should I Start My Korean Beauty Routine?

Our exclusive range of best-selling Korean beauty skincare sets are the perfect place to start. 

With a combination of full size and mini skincare sets available, our curations are perfect for anyone who is new to Kbeauty or is looking for a ready-made routine without the stress of investigating new products. 

If you're not sure where to start, reach out to our team. We would be happy to match you with the perfect Kbeauty skincare set and answer any questions you have about incorporating Korean products into your existing skincare routine. 

If you aren't even sure what your skin type is, we can help figure that out together as well. Drop us an email or DM on social media and we'll guide you through everything you need to know to get started with your Korean beauty skincare routine with confidence. 

STYLE STORY - Your Go To for Kbeauty Since 2014