About Etude House

One of Korea’s oldest and most popular cosmetic brands is Etude House (now known simply as “Etude”). 

Originally known for its adorable packaging and store fronts designed to look like dollhouses, Etude House is one of the most successful brands owned by Korea’s largest cosmetic corporation Amore Pacific (which is also the parent company behind hit Kbeauty labels Laneige, Sulwhasoo, Mamonde, illiyoon, IOPE and Innisfree, just to name a few). 

These days, you’re more likely to recognise the brand thanks to its minimalist line for sensitive skin rather than its princess-themed packaging of old. Etude House is well-known throughout Asia for using beautiful models as its covergirls, including leading Korean actors and KPop stars, like Jeon Ji-Hyun (“My Love From Another Star”), Song Hye-Kyo (“That Winter The Wind Blows”) and Lee Min Ho (“Boys Over Flowers”).

To get an idea of how popular the brand actually is, take a look through the #etude and #etudehouse hashtags on Instagram, which have over 5 million tags combined.

Our Favourite Picks From Etude House?

With so many products that are gorgeous both inside and out, choosing favourites from Etude House is a seriously tough call! Our current hits include:

Etude House Soon Jung pH 6.5 Whip Cleanser (150ml)

With its simple, hypoallergenic formula that is free of potential irritants like synthetic fragrance, mineral oil or parabens, this cleanser is perfect for all skin types, especially those with sensitive skin.

This whipped cream-textured cleanser offers pH balanced bubbles for a facial cleanse that leaves even the most sensitive of skins soft and comfortable.

Etude House Soonjung Toner (180ml)

When skin is suffering from sensitivity and damage, it is best to keep things simple.

Formulated with the minimal ingredients, Etude House Soonjung Toner is a 97% naturally based toner that has a low pH of 5.5 and a skin-cooling formula. This Toner keeps skin hydrated and balanced throughout the day.

Etude House Soonjung 2x Barrier Intensive Cream (60ml)

Soothe and repair a damaged skin barrier with this innovative balm made with K-Beauty’s latest obsession, Centella asiatica.

Formulated with 93% naturally derived ingredients, this nutritious moisturiser is perfect for skin that has been irritated or stressed out by external factors. The formula is completely free from potential irritants like synthetic fragrance, mineral oil or parabens.

SHOP ETUDE AUSTRALIA AT STYLE STORY

At STYLE STORY, you can shop the best of Etude House's beauty range. From the brand's best-selling Soon Jung line for sensitive skin, discover your new favourite Korean Beauty product at STYLE STORY.

If you need help selecting the best Etude House product for your skin, don't hesitate to reach out to our team. We have a combined 20 years of experience in the K-Beauty industry and are Australia's K-Beauty experts. 

Shop and buy Etude Australia at STYLE STORY. We offer free delivery over $65, with a fabulous rewards program that gives you rewards every time you shop.

Don't forget to sign up to our newsletter to find out when Etude House is next on sale. Our newsletter subscribers also enjoy special opportunities, like becoming product testers and trying the latest KBeauty skin care, hair care and makeup products for free! 

To learn more about K-Beauty, tune into The Korean Beauty Show Podcast, hosted by STYLE STORY founder Lauren Lee. The podcast is downloaded in over 142 countries worldwide.