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Brand - Beauty of Joseon

Brand - Beauty Of Joseon recreates the skincare knowledge drawn from history using ingredients favoured by women in Korea's iconic Joseon Dynasty.

They reinterpret traditional beauty secrets using time-honoured ingredients and wisdom.

Style Story is proud to be Beauty of Joseon's Exclusive Distributor in Australia!

STYLE STORY was the first Korean Beauty store in Australia to start stocking Beauty of Joseon, way back when the brand only had a single product - its Dynasty Cream!


Since then, Beauty of Joseon has reached global popularity, being a favourite in the routines of beauty lovers and skincare influencers across the world. Thanks to its cheap price point, it is accessible to all! 




Beauty of Joseon Radiance Cleansing Balm


Radiance Cleansing Balm is adesigned to create skin that is as radiant as white jade. Radiance Cleansing Balm is the first step in cleansing, a sherbet type balm that melts when it comes in contact with skin. It boasts brilliant cleansing abilities that can eliminate thick makeup, dirt and dead skin, and uses rice water and grain ferment ingredients to get skin glowing.


Beauty of Joseon Apricot Peeling Gel 


This is a divine peeling gel made with spring apricot blossom, plum and apple extracts, it brightens and softens dull, rough skin. Containing naturally occurring enzymes that gently remove dead skin, Apricot Peeling Gel opens up and deeply exfoliates pores. 


Beauty of Joseon Serums


A new addition to the collection, each of Beauty of Joseon's serums is formulated for all skin types to take care of issues like redness, dullness, uneven skin tone, breakouts and more. 




Beauty of Joseon products are made using the ingredients that were listed in the “Kyuhab Chongseo” (a beauty guide compiled for women in the Joseon Dynasty) that focused on skincare for beautiful, clean and pure skin. It typifies the ‘Hanbang’ tradition of Korean ancient traditional skincare. 


The Rise of Hanbang


Hanbang cosmetics are Korean cosmetics that incorporate traditional herbs and ingredients – often fermented – into their formulas. Beauty of Joseon recreates time-honoured formulas featuring traditional Korean herbs and natural ingredients like orchids, honey and ginseng. Other standout ingredients include pure water, dried radish greens, rice, chrysanthemum, plum, gourd, flaxseed oil and ceramides. Korean beauty products featuring ‘Hanbang‘ skincare have been making massive waves in the beauty community, with formulas that capture timeless traditions and time-honoured formulas


Many of the traditional ingredients in Beauty of Joseon’s products have been used by Koreans since the Joseon Dynasty to treat and nurture skin.


Shop genuine BoJ products in Australia at STYLE STORY - Your Go-To for K-Beauty.


We offer free shipping in Australia over $65 and free global shipping to the US, Canada & worldwide over USD $130 as well. Shop with confidence from Australia's first online Korean Skin Care store. 



To find out when Beauty of Joseon is next on sale, make sure you sign up to the STYLE STORY newsletter for special discounts, offers & product testing opportunities.


To learn more about K-Beauty, tune into The Korean Beauty Show Podcast, hosted by STYLE STORY founder Lauren Lee. The podcast is downloaded in over 142 countries worldwide.

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