STYLE STORY BLOG

All the latest Korean Beauty products, trends and reviews! 

BEST CHARCOAL FACE MASKS

BEST CHARCOAL FACE MASKS

BEST CHARCOAL FACE MASKS   Whip those pores into shape with this season's best charcoal face masks from Korea.   Perfect for removing blackheads, cleansing the skin and mattifying it, these are the best charcoal masks many skincare...

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K-BEAUTY’S HOTTEST TRENDING INGREDIENTS

K-BEAUTY’S HOTTEST TRENDING INGREDIENTS

K-BEAUTY'S HOTTEST TRENDING INGREDIENTS With part of our team based in Seoul, it's easy to spot a new trend when one appears. If it's hot you can guarantee everyone will be in on it. There are three ingredients you can't turn left or right in Seoul without...

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BEST INNISFREE FACE MASKS

BEST INNISFREE FACE MASKS

BEST INNISFREE FACE MASKS Natural Korean Beauty brand Innisfree is currently making big waves thanks its simple, clean and effective skincare formulas that innovative ingredients from Korea's Jeju Island. Wondering which of the brand's products to get your...

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BLACK FACE MASKS WE LOVE

BLACK FACE MASKS WE LOVE

BLACK FACE MASKS WE LOVE   Black face masks may be all the rage these days, but not all are made equal.   With reports of some black face masks leaving beauty lover's skin red, raw and irritated we thought it was high time someone put...

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BEST FACE MASK FOR YOUR SKIN TYPE

BEST FACE MASK FOR YOUR SKIN TYPE

BEST FACE MASK FOR YOUR SKIN TYPE Gone are the days when masking was a luxury to be saved for a special occasion. Thanks to the global K-Beauty wave and it's obsession with masking, face masks have become a staple part of our skincare routines.  From...

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GUIDE TO LAZY SKINCARE

GUIDE TO LAZY SKINCARE

GUIDE TO LAZY SKINCARE   Ain't nobody got time for.... complicated skincare routines!   You don't even have time to put petrol in your car let alone spend half an hour every night clocking up 12 steps on your skincare regime. We hear you! Korea's...

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DRUNK ELEPHANT PROTINI POLYPEPTIDE CREAM DUPE

DRUNK ELEPHANT PROTINI POLYPEPTIDE CREAM DUPE

DRUNK ELEPHANT PROTINI POLYPEPTIDE CREAM DUPE Love Drunk Elephant's Protini Polypeptide Cream but don't love the price? There's a K-Beauty product for that! One of the questions we get asked a lot at SS is whether there are any K-Beauty products that are...

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COSMO BEAUTY EXPO REPORT

COSMO BEAUTY EXPO REPORT

COSMO BEAUTY EXPO REPORT STYLE STORY recently attended the Cosmo Beauty Expo 2019 held at COEX in Seoul, Korea. We had an absolute ball discovering some of Korea’s emerging K-Beauty trends, as well as a huge range of exciting new skincare...

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K-BEAUTY’S LATEST OBSESSION – TRUFFLES

K-BEAUTY’S LATEST OBSESSION – TRUFFLES

K-BEAUTY'S LATEST OBSESSION - TRUFFLES   K-Beauty's latest obsession is so luxe it has to be tried to be believed. Truffles (and white truffles in particular) are popping up all over Korea's latest crop of luxury skincare products. But do...

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KOREA’S STEWARDESS SERUM

KOREA’S STEWARDESS SERUM

KOREA'S STEWARDESS SERUM  One of the K-Beauty products we were most excited to see at this year's K-Beauty Expo in Ilsan, Korea was d'Alba Piedmont's cult First Spray Serum. This serum went viral in Korea after it was revealed to be the secret behind many...

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