We're saying bye to our brands 👋🏻

After 10 years it's time to say goodbye to our curated brands.

When STYLE STORY first launched online in 2014 (yep, we've been at it a while 👵) we were the first online beauty store in Australia dedicated exclusively to Korean beauty.

In that time, we've launched thousands of products and spotlighted hundreds of Korean beauty brands.

After 10 years, we are moving into an exciting new era dedicated to our own creation, our in-house brand Jelly Ko.

Our Jelly Ko Era 

Since launching Jelly Ko in late 2020, we have maintained our curations alongside our creation. Increasingly however, our community is most passionate about Jelly Ko. They want more products, more innovation and more opportunities to purchase our products overseas.

Now is a critical time for our team.

As a very small team, we have made the decision to focus all our love, efforts & energies on our own brand.

More Innovation 

We know that with this evolution, our team will be better able to bring you more of the innovative products you want.

We can dedicate our time and resources to research, product development, overseas expansion and delivering even more tailored content to our community.

Celebrate With Us! 

To celebrate the end of our curation era, our curated products will be on a rolling sale throughout May and June until sold out.

We welcome you to grab a bargain, and will be offering discounts of up to 80% off. The offers will change week to week so check back in and see what's on sale! 

Our top-rated podcast, the Korean Beauty Show, will be on hiatus over the next few months while we prioritize a smooth transition. 

Please leave your questions in the comments section below.

STYLE STORY - Your Go-To for Kbeauty Since 2014