K-Beauty Products That Sell Out in Korea
When it comes to Korean beauty best-sellers these days there are two categories - the products that sell well overseas and the products that are famous in Korea.
With the global machine that is Korean Beauty in 2023 and the popularity of the products in so many different markets it makes sense that the same products trending in your country may be different from what's trending in Korea.
Overseas, brands like
Beauty of Joseon,
COSRX and
iUNIK may be popular. But Koreans themselves are unlikely to have heard or tried much from these brands.
So what products are Koreans themselves going crazy for?
Let's take a look!
It is no exaggeration to say that this is literally the best selling mist spray in Korea. Having sold in excess of 14 million units, the brand that became famous after Korean stewardess' started using it in flight is now a household name in Korea. In fact, they've got nearly 100 products in their collection!
None of them is more famous that their breakout star, the White Truffle First Spray Serum. Try it today and see what all the fuss is about.
Dr G is a household name in Korea and their Red Blemish Cream is a favourite. It contains 5-Cica Complex and naturally derived ingredients, making it a good option for those with acne and skin sensitivities.
It helps to gently soothe fatigued skin from external irritations.
Sulwhasoo is a household name in Korea thanks to a long history of creating luxury beauty products. There is arguably no more famous product from their range than the Sulwhasoo First Care Activating Serum. Designed to be used on skin straight after cleansing it contains a blend of Hanbang (oriental medicine) style herbs to transform mature skin.
Korean Beauty Products That Sell Out in Korea - Dr Jart Ceramidin Cream
Long before it became a hit overseas Dr Jart was famous in Korea because it was one of the country's first big hit brands. Originally, the brand's BB Creams were the main attraction in Korea.
Nowadays, this cult favourite moisturising cream from their Ceramidin line is also a household name. That's because increases skin's ability to keep itself hydrated, soft and comfortable.
Dr Jart Ceramidin Cream visibly improves rough skin, flakiness, tightness for dryness and soothes and moisturises chronic dry skin, allergies and itchiness.
Ceramides are our skin’s natural protection barrier but we lose them as we age, leading to a decrease in elasticity and moisture.
Keen to hear more about K-Beauty trending in Korea? Tune into the Korean Beauty Show podcast:
K-Beauty Products That Sell Out in Korea - I'm From Rice Toner
I'm From Rice Toner (150ml) includes 77.78% of rice extract, having clear benefits in elasticity care. Its formation of a protective barrier is not only effective in preventing water loss but also eliminates dead skin cells, making the skin moisturized and luster through rebalancing dry and tired skin.
Goami rice is an excellent ingredient for promoting smooth and supple skin. It contains y-oryzanol and twice as much dietary fiber as other rice to remove skin impurities for clear skin.
Another brand from the Amore Pacific group, Hanyul creates products incorporating traditional Korean ingredients.
This Red Rice Essential Skin Softener (150ml) is no exception. It is a toner packed with essential nutrients derived from natural plants and grains. It not only provides 24-hour hydration, it also improves your skin's texture and elasticity.
This skin softener has a lovely, luxuriously thick texture. Containing twice fermented Yeoju Red Rice Extract, it not only hydrates the skin, but also creates a barrier on your skin to seal in and retain moisture.
It's a favourite in Korea thanks to its ability to maintain your skin's optimal hydration levels.
Korea's answer to CeraVe is Illiyoon and it's popular in Korea because it is sold in supermarkets (easily accessible) and cheap.
This basic skincare line is designed for people who suffer from sensitivities and fragrance allergies.
We recommend this for anyone looking for a non-greasy formula for sensitive skin. It is free from alcohol, essential oils and fragrance.
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