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July 22, 2022
Episode Title: How K-Beauty Took Over the Beauty World Part 2
On today's final episode in our two part series on how K-Beauty took over the beauty world, Lauren discusses how Korean brands influenced western brands. She runs through the K-Beauty trends we've seen rise and fall, lamentations about some of the current trends in the industry and some predictions for the future.
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If you missed Part 1 of this podcast series, tune in here.
The ability of K-Beauty companies to quickly create, market and distribute products at competitive prices has given them an edge over other western companies attempting to do the same.
But western companies weren't immune to K-Beauty's influence
"One of the things that saddens me about the way the K-Beauty industry has been trending is how commercialised it has all become. These days, it seems more about brands throwing huge marketing budgets behind their launches and paying every influencer in town to spruik their new sunscreen then it is about genuinely developing interesting and innovative products."
- Lauren Lee, Kbeauty Expert
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