Episode Title: How K-Beauty Took Over the Beauty World
To celebrate 100,000 downloads of the Korean Beauty Show podcast, on today's episode Lauren is taking a trip down memory lane. How has the Korean beauty landscape changed in the last 12 years?
We discuss the early days of kitsch products in macaron-shaped packaging to natural beauty, green beauty, clean beauty and minimalism. This is how K-Beauty took over the beauty world.
Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
Jelly Ko’s Instagram: www.instagram.com/jellyko_official
Join Jelly Ko’s List:
Sign Up to Our Mailing List to Join Tester's Club:https://stylestory.com.au/pages/free-gift-signup
No country has had a greater impact on the beauty industry in the last 12 years. And not just on the products and brands but on the way we think about beauty as a whole
K-Beauty's meteoric rise is thanks, in large part, to the brands' responsiveness to trends, to customer's demands and to the market
Most K-Beauty companies are extremely active online and on social media, taking time to directly engage with consumers, seek feedback and find out what they really want.
Many brands have a direct marketing approach that includes communicating with customers through Instagram, Facebook and email. Western beauty companies were not doing these things at the time.
"Part of the fun back in the day was translating from Korean to English, discovering new products, trends and brands that no-one had heard of"- Lauren Lee, KBeauty Expert
Comments will be approved before showing up.