Episode Description

The Jello Skin trend is emerging as a new K-Beauty trend, promising firmer, more elastic skin that looks like Jello. Plus, there's a new Korean ingredient showing promising results for relieving chronic inflammation and atopic dermatitis. Lauren also shares a popular Korean American artist making murals around the world for the recommendation of the week. 

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K-Beauty News

(I have translated all of these from Korean so please quote me if using any of the information below) 

Jello Skin Trend Hits Korea 

• "Jello Skin" is emerging as a new K-beauty trend on SNS such as TikTok and YouTube guaranteeing firmer, more elastic skin
• #jelloskin-related videos have recorded more than 15 million views on SNS, drawing attention as a next-generation K-beauty trend.
• Jello Skin's core point of difference is that it's not about caring for the skin temporarily or with makeup but caring for your overall lifestyle 
• Inner Beauty products like Glutathione can help improve your skin 
• The quality of sleep is also important 
• Try Jelly Ko Cherry Blossom Sleeping Mask and Bubble Tea Steam Cream
• For more info on how to get jello skin take a look at our blog post! 

Potential New Ingredient to Help with Dermatitis

• A Korean freshwater plant known as “Jomgaegatnaengi” (좀개갓냉이) has been found to relieve chronic inflammation and atopic dermatitis. 
• Researchers at the Nakdonggang National Institute of Biological Resources conducted research into the anti-inflammatory effect of the extract and found that it inhibits the production of representative chemokines (TARC, MDC) that cause atopy. 
• Chemokine is an objective indicator of the severity of atopic dermatitis, and chemokine expression increases in atopic dermatitis lesions. 
• Research still in its infancy as tests have only been conducted on mice at present 

People Complaining About the Lack of Visitors at the Kbeauty Expo

• As I mentioned on last week's episode about the Korean Beauty Expo 2022, it seemed like there were a lot less people at this year's K-Beauty Expo than in previous years. It turns out my suspicion was correct.
• Apparently there have been growing complaints from many companies that opened booths about the lack of visitors
• Some were even expressing regret at having opened a booth and others about the identity and quality of the buyers, as well as about the absence of Chinese buyers.
• Some people thought they should give up even visiting next year. 

Question of the Week - Medical Devices and HIFU

On past podcast episodes I've talked through some of the latest technologies in Korea, including things like HIFU. Apparently a lot of people have been emailing us asking for help buy medical equipment for their home and business; however this is not something we are able to assist with because we don't sell or manufacture these devices. 

Top 3 Best-Selling K-Beauty Products This Week 

1. Kahi Wrinkle Multi Balm 
2. Jelly Ko Bubble Tea Steam Cream 
3. COSRX Advanced Snail Mucin Essence

New Korean Beauty Product Reviews

• APLB Noni Serum
• Happy customer!
• "I’ve used this almost everyday since I received it, even on the days I’m in a rush. Skin feels nice and hydrated. Since incorporating this with a few products from stylestory I can no longer say I have combination skin, it’s so much more balanced! I’ve also used this for a diy mask serum too and works great."

• NINE LESS Magic Nine Fill Up Silk Hair Treatment 200ml
• Smoothed and tamed my hair
• "This was a nice product to use on my dry and frizzy, unruly hair. Smells quite pleasant, similar to conditioner. I didn't notice to much when I put it into my wet hair and while it was drying, but was really happy the next day! I woke up to soft curls and less frizzy, much better behaved hair!!!! Very happy with the results and think this is an excellent product for the price."

• Purito Centella Green Level Recovery Cream
• Love it!
• "Cleared up my sensitive skin after using expensive skin care that reacted horribly with my skin. Smells lovely and herby"

Recommendation of the Week 

• @Royyaldog - an artist does a lot of murals around Korea and worldwide  
• Real name Chris Changyang Shim (심찬양)
• A Korean graffiti writer and street artist best known for his photorealistic murals of African American women in traditional Korean hanbok. 
• Check out his website Royyaldog and his Instagram
• He even has murals of Rihanna and Michele Obama in Hanbok 

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