Best Korean Beauty Brands to Buy in Australia in 2024
Searching for the top K-Beauty brands you can get your hands on in Australia? When it comes to Korean skincare, it's important to know that you're buying your products from a trusted source.
Unfortunately, K-Beauty products are readily available on the counterfeit market. Still more unscrupulous sellers illegally sell products that don't have the right certifications to be sold in Australia. Take Korean sunscreens, for example.
They're not approved for sale in Australia because they haven't been vetted by our TGA. They aren't subjected to the same waterproofing standards, meaning there's no way of knowing whether they meet Australian sunscreen standards and whether the SPF rating on the package holds true. Yet plenty of unscrupulous Australian Korean beauty stores sell them in Australia anyway.
If you're looking for 100% genuine K-Beauty products from a trusted store that's been in business for over 10 years then you've come to the right place!
Best Korean Beauty Brands to Buy in Australia in 2024 - Sulwhasoo
Inspired by Asian philosophy, which values harmony and balance, Sulwhasoo revives legendary Asian medicinal herbs with advanced modern science. Sulwhasoo offers ultimate skin solutions and deliver holistic beauty where the body and mind are in optimum balance.
Sulwhasoo Products to Try:
If you're wanting to level up your beauty routine and money is no object then Sulwhasoo First Care Activating Serum EX is worth every drop. Not only does it hydrate, nourish and visibly firm it is also the perfect base for your skincare.
That's because it boosts the next products in your routine to make sure your skin gets everything out of them. This is a truly luxurious experience that's worth the splurge if money is no object.
Best Korean Beauty Brands to Buy in Australia in 2024 - COSRX
STYLE STORY was the first K-Beauty store in Australia to start stocking COSRX - before it was famous and before it was taken over by Amore Pacific.
COSRX is a famous for a variety of best-selling products for oily and acne-prone skin types. The brand’s vision is to make “practical and high performance cosmetics” using safe and natural ingredients without any side effects.
COSRX Products to Try:
This is one of K-Beauty’s all-time best-selling products and a repeat winner of STYLE STORY's Best of K-Beauty Awards.
Loaded with replenishing and revitalising nutrients, it gives you the ultimate elasticity and hydration. Think of this as a vitamin boost for your face! It’s designed to be used after your toner and before your serum.
The best part? No sticky, greasy or heavy residue. Just a beautiful light essence that will lock in moisture and promote skin renewal as the day (or night) wears on.
Best Korean Beauty Brands to Buy in Australia in 2024 - Laneige
Another K-Beauty brand STYLE STORY has been stocking since 2014 is Laneige. Meaning “snow” in French, Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion.
Owned by Amore Pacific, one of the largest companies in South Korea, Laneige began in 1994 and now has stores throughout Asia, the Middle East, Russia, New Zealand, Canada, and the United States.
Laneige Australia Products to Try
Laneige Lip Sleeping Mask is a must-have K-beauty product! Because it is designed to work overnight while you sleep, you wake up to plumper, firmer, hydrated and softer lips! Gently nourish your lips with a luxurious blend of berries.
This cult-favourite has received praise worldwide thanks to its innovative design and formula. Thanks to its delicious formula, it not only smells great but also actively hydrates. Further, it repairs and nourishes lips.
Best Korean Beauty Brands to Buy in Australia in 2024 - Innisfree
Another Amore Pacific owned brand (are you seeing a trend here ;) Innisfree takes it's inspiration from Jeju Island, which is a unique source of ingredients. Thanks to Jeju Island's ecosystem, this volcanic oasis provides the perfect environment for skincare ingredients to flourish.
Innisfree Products to Try:
- Innisfree Green Tea Seed Serum
Arguably one of the most famous K-Beauty products on the market (
Innisfree Green Tea Seed Serum sells 13 bottles EVERY MINUTE) this is an ideal product to start with if you have oily skin.Made with 100% Jeju Organic Green Tea Water, STYLE STORY has stocked Innisfree's Green Tea Serum since 2014, when we were the first online Kbeauty store in Australia.
Ten years later and the serum has been repackaged and updated but it's still worthy of a place in your skincare routine! Designed to be used as the first product after washing your face, it helps your skin to better absorb the next products in your beauty routine. Finally, green tea seed oil creates a stronger moisture barrier.
Best Korean Beauty Brands to Buy in Australia in 2024 -Jelly Ko
Based off data from over 20,000 STYLE STORY customers, Jelly Ko is backed by decades of K-Beauty science. The brand uses clinically proven ingredients with deliciously decadent formulas you’ll WANT to use.
Jelly Ko Products to Try
The World's 1st Bubble Tea Cream has sold out 4 times 👀
Beloved by top beauty editors, it combines clinically proven ingredients with a soft, creamy formula, for a deliciously decadent moisturiser that delivers visible results. If you feel like your ordinary moisturiser doesn't sink into the skin but just sits on top then you'll love this skin-softening cream.
Best Korean Beauty Brands to Buy in Australia in 2024 - Dr Jart
Dr. Jart is a Korean skincare label made with serious dedication to scientific efficacy, while the designs are simple and aesthetic. All Dr Jart products are thoroughly tested and approved by the consulting group of dermatologists to be safe for all skin types –even hypersensitive skin– and pregnant women.
Dr Jart Australia Products to Try
Long before it became a hit overseas Dr Jart was famous in Korea because it was one of the country's first big hit brands. Originally, the brand's BB Creams were the main attraction in Korea.
Nowadays, this cult favourite moisturising cream from their Ceramidin line is also a household name. That's because increases skin's ability to keep itself hydrated, soft and comfortable.
Dr Jart Ceramidin Cream visibly improves rough skin, flakiness, tightness for dryness and soothes and moisturises chronic dry skin, allergies and itchiness.
Ceramides are our skin’s natural protection barrier but we lose them as we age, leading to a decrease in elasticity and moisture.
Best Korean Beauty Brands to Buy in Australia in 2024 - Romand
Stylized as rom&nd, South Korea-based cosmetics brand romand was founded with the input of celebrated Korean beauty influencer Saeron Min, commonly known as Gaeko. Saerom Min is known for her stunning and transformative makeup techniques, which share the same philosophies as romand’s products. Immediately gaining popularity after launch, romand offers high-quality products that accentuate customers' unique beauty and create Instagrammable results.
Best Romand Australia Products to Try
Romand's Lip Tints are not only one of the most popular makeup items in Korea, they're best sellers overseas too. That's because the formula allows you to effortlessly plump your lips with your choice of tints.
They perform as lipstick, lip gloss, and lip tint all-in-one, allowing you to create multiple lip looks with a single product.
STYLE STORY – Your Go To For Kbeauty Since 2014
