Our cult-fave Steam Cream now comes in refills ♻️
Our cult-fave Steam Cream now comes in refills ♻️
March 01, 2023
Why Are Korean Beauty Products Packaged in English?
Lauren answers a listener's question about why Korean Beauty products are packaged in English and why new cosmetics laws in the US are causing a buzz in the Kbeauty industry. Plus, K-Beauty brand I'm From has just launched at STYLE STORY and a new reality TV show in Korea is being described as a real life Squid Game!
One of our listeners reached out and asked:
This is just my guess but I think the reason that Korean Beauty product labels are often in English is likely twofold - one reason would be for marketing, to make it easier to market the products overseas. Having the labels in English obviously makes export much easier and it also makes it easier to get foreign consumers interested in the products in the first place. Korean beauty as an industry gets a lot of funding from the government and I think they know very well that using English terms, phrases and product names is key for export. Using English definitely gives Korean products an edge over Japanese cosmetics, which aren’t translated, certainly at the smaller end of the market.
The second reason I would assume is that, kind of like French is to English speakers, a lot of Koreans think that English is cool or sounds a bit more bougee. It’s different from hangeul (the Korean alphabet) and makes it standout from other products on the shelf. As a result, I've seen many brands try to incorporate English into their signs, menus and names. In Korea, it's quite common to see businesses using English terms and phrases as well, across many different industries not just skincare and makeup.
In order to extract the ingredient from the plant, I'm From uses the slow release extraction method. This is designed to maximize the nutrients in the concentrate.
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"Having the labels in English obviously makes export much easier and it also makes it easier to get foreign consumers interested in the products in the first place."
- Lauren Lee, KBeauty Expert
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