In this episode

K-Beauty news: MoCRA and the Korean beauty industry

The Modernization of Cosmetics Regulation Act of 2022, known as MoCRA, represented the first major update to US federal cosmetics law in more than 80 years. At the time of recording, the Korean beauty industry was actively discussing what the new requirements would mean for cosmetics exported to the United States.

Cosmetics is a broad regulatory category in the US, as it is in many other jurisdictions. MoCRA introduced a stronger federal framework focused on product safety, industry accountability and FDA oversight.

Key obligations discussed in the episode

• Reporting serious adverse events associated with cosmetic products.
• New good manufacturing practice requirements.
• Facility registration and cosmetic product listing obligations.
• Maintaining records that support the safety substantiation of products.
• Expanded labelling requirements, including fragrance allergens and professional-use products.

These changes were always likely to affect Korean cosmetics companies exporting to the US, particularly in relation to safety records, responsible-person obligations and product labelling.

Read the source referenced in the original episode notes.

Question of the week

Why are Korean beauty products packaged in English?

“Why is it that Korean skincare product packaging is always in English? The information on the back is usually in Korean, but are the front labelling and brand name in English in South Korea as well? Or do brands make specific packaging for different countries?”

My view is that English-language packaging is likely driven by two things. The first is export. English names and front-of-pack copy make it easier for Korean brands to introduce the same product to international buyers and consumers. Korea’s beauty industry has long been export-focused, and globally legible packaging supports that strategy.

The second is positioning within Korea. In the same way French can signal luxury or sophistication to English speakers, English can feel stylish, cosmopolitan or distinctive to Korean consumers. It is common to see Korean businesses use English words and phrases across signage, menus and brand names, not only in skincare and makeup.

From the original episode

New K-Beauty products

I’m From Mugwort Essence

• A vegan essence made with mugwort sourced from Ganghwa, Korea.
• A light, refreshing formula designed to soothe troubled or irritated skin.
• Made using a slow-release extraction method intended to maximise the concentrate’s nutrients.

I’m From Ginseng Serum

• Contains almost 8% ginseng extract.
• Designed to support hydration, smoother-looking texture and a more even appearance.
• Also contains betaine, green tea leaf extract and glycerin.

Listener review: Bubble Tea Steam Cream

Recommendation of the week: Physical: 100

Physical: 100 is a Korean reality competition series featuring professional athletes, influencers, dancers and fighters. At the time of this episode, it was being described as a real-life Squid Game meets Tough Mudder. It is one to try if you enjoy shows like Survivor, with a side of eye candy.