Kbeauty for Psoriasis
The Korean Beauty Show
Kbeauty for Psoriasis
In this episode, Lauren answers a listener question about Korean beauty products for psoriasis, rounds up the latest K-Beauty headlines, and shares new product releases and reviews worth knowing about.
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K-Beauty News Headlines
LG vs Tony Moly
LG Household and Healthcare has lost its claim against Tony Moly in the Supreme Court. The case centred on Tony Moly’s use of a bar graph design on packaging that LG argued was too similar to the design used on Belif products.
The original court agreed with LG and ruled that Tony Moly should compensate them, but that decision was later overturned, and the Supreme Court has now upheld the later ruling.
The court did not accept that the bar graph format functioned as protectable brand-identifying design in the way LG argued.
K-Beauty Brands Getting an Update
Innisfree is updating both its brand identity and some of its hero formulas, including the Green Tea Seed Serum, which now includes hyaluronic acid.
This kind of refresh seems to be happening across Amore Pacific brands at the moment, with Sulwhasoo also modernising and updating its packaging.
Question of the Week: Psoriasis and K-Beauty
This week’s listener question comes from Hannah in Sweden, who asked whether Korean beauty products like serums, essences or toners could help with psoriasis affecting the scalp and body.
Because psoriasis is a medical condition, products that actually treat it are generally medical products rather than general skincare. That is why it can be difficult to find regular K-Beauty products marketed specifically for psoriasis.
In Korea, products intended to treat medical skin conditions are typically available via prescription. In general, doctors may prescribe things like antibacterial creams, anti-itch products or medical-grade centella creams.
In terms of supportive skincare, Lauren recommends focusing on deep hydration and barrier support. Ingredients like ceramides, hyaluronic acid and oatmeal can be helpful, while fragrance and essential oils are better avoided if skin is dry, cracked or reactive.
New Releases on STYLE STORY
This trio includes three of the brand’s best-selling lip mask flavours: Berry, Grapefruit and Apple Lime. It has a gentle, waxy texture that softens as you apply it and helps hydrate and nourish dry, cracked lips.
A done-for-you routine featuring five products for a complete K-Beauty skincare ritual.
The set includes a cleansing balm, powder cleanser, face mask, toner-essence hybrid and moisturiser. Buying the set also saves 30% compared with purchasing each product separately.
New Korean Beauty Product Reviews on STYLE STORY
Jelly Ko Bubble Tea Steam Cream Review
“It really is deliciously moisturising.”
One reviewer described it as one of the best creams they’ve used, praising its smooth texture, easy absorption and year-round versatility.
Subi Bare Skin Balm Review
“One of the best I’ve tried!”
A favourite for removing makeup and sunscreen without irritating sensitive eyes.
Subi Powder Cleanser Review
“Soooo good!”
This reviewer loved the soft foam, non-drying finish and how long the product lasts.
Recommendation of the Week
결혼말고 동거 (Not Marriage, Living Together) is a Korean reality TV show about couples choosing to live together without getting married.
The premise touches on a topic that has traditionally been frowned upon in Korea, which makes it an interesting cultural watch as well.
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"Because psoriasis is a medical condition, much the same as eczema and rosacea, the only products that will actually treat it are medical products, which is why it’s hard to find general Kbeauty skincare especially for them."
- Lauren Lee, K-Beauty Expert
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