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Key Ingredient Trends in the Korean Beauty Market
On this episode of the Korean Beauty Show podcast, Lauren runs through some of the key ingredients that have shaped the Korean Beauty Market in 2023. We're covering the most popular plant-based ingredients. Tune in if you're ready for a deep dive!
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Plant-based ingredients continue to be popular in Korean beauty because they tap into consumers’ desires for vegan beauty and are seen as more sustainable. In addition, they appeal to brands’ “clean beauty” credentials and consumers’ beliefs that natural ingredients are better for the skin.
Contrary to popular belief, vegan is not the same thing as cruelty-free, although vegan products may be cruelty free.
“Cruelty-free” implies that the product was not tested on animals. It is possible for a product to be vegan, but not cruelty-free and vice versa.
In a nutshell it has to do with the popularity of the EWG green-grade rating system, plus the increasing popularity of vegan beauty.
This is a very familiar ingredient to Koreans because it is commonly eaten. In traditional Korean medicine, mugwort is known as a “warming” ingredient for the body and is used to improve circulation and relieve muscle pain.
Also known as "Houttuynia cordata," heartleaf has potent skincare properties. Not only does it have excellent skin soothing properties, it is also a powerful antioxidant. It's perfect for those with skin conditions like acne, dermatitis and irritation.
Ginseng is a herb that has long been used in Traditional Chinese Medicine (TCM) for its restorative properties. It was originally developed by luxury Korean brands & is now being incorporated at all ranges of the market in differing qualities.
Tea tree is a great ingredient for acne prone and oily skin. It helps calm skin and keep it clear of redness. It is commonly used in “AC” lines (anti-acne) for those with problem skin.
Centella (aka Tiger's Grass or Cica) has been used for centuries on damaged skin. That's because it is perfect for redness, irritation, acne and more. Most major Korean brands have launched a Centella-based product in the last 5 years.
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