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May 02, 2026
INGREDIENT GUIDE
Long before peptides, exosomes and retinol dominated skincare conversations, Korean beauty brands were turning to one ingredient again and again: ginseng.
Today, this traditional herbal ingredient remains one of the most respected ingredients in Korean skincare thanks to its antioxidant, hydrating and skin-supporting properties.
While K-Beauty is famous for introducing new ingredients to the global skincare conversation, some ingredients never go out of style.
One of the most enduring is ginseng.
Used in Korea for centuries and beloved by luxury skincare brands like Sulwhasoo, ginseng remains one of the country's most iconic beauty ingredients.
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Want to understand why ingredients like ginseng have remained relevant for decades while so many skincare trends come and go?
Tune into The Korean Beauty Show for ingredient deep dives, Korean skincare trends and expert insights direct from Seoul.
Ingredient Spotlight
Ginseng is a herb that has long been used throughout East Asia. Historical records of its use date back nearly two thousand years, where it was valued for its restorative and revitalising properties.
In Korea, ginseng is so highly prized that it is commonly gifted during major holidays and family celebrations.
As interest in botanical skincare ingredients grew, Korean beauty brands began researching the topical benefits of ginseng. Sulwhasoo famously launched its first ginseng-based skincare products in the 1960s, helping establish ginseng as one of Korean beauty's most iconic ingredients.
Today you'll find ginseng in everything from toners and essences to serums, moisturisers and eye creams.
Ginseng has been used in Korean beauty for decades because it supports hydration, radiance and healthier-looking skin.
Skincare Science
Researchers believe many of ginseng's skincare benefits come from naturally occurring compounds called ginsenosides.
These compounds have antioxidant properties that help support the skin against environmental stressors while helping maintain a healthier-looking skin barrier.
This is one reason ginseng remains particularly popular in products designed for dry, dull and mature-looking skin.
Many skincare enthusiasts compare ginseng to Vitamin C because both ingredients are known for supporting brighter, healthier-looking skin. However, some people find ginseng gentler and easier to tolerate.
Benefits
Ginseng contains naturally occurring vitamins, antioxidants and skin-supporting compounds that make it a versatile ingredient suitable for many skin types.
Helps support healthy moisture levels for softer-feeling skin.
Supports brighter, healthier-looking skin.
Often included in mature skin products targeting visible signs of aging.
Helps skin feel healthier, calmer and more resilient.
Can help support a more balanced-looking complexion.
Suitable for many skin types, including those sensitive to stronger actives.
Editor's Note
Ginseng remains one of Korean beauty's most beloved ingredients, but modern skincare has expanded far beyond traditional herbal extracts alone.
Today, brands increasingly combine traditional ingredients with evidence-backed ingredients like niacinamide, beta-glucan, adenosine, sodium hyaluronate, retinol and ferments to create formulas that target multiple skin concerns at once.
This philosophy can be seen across modern Korean skincare brands, including Jelly Ko, which focuses on hydration, barrier support and mature skin concerns using contemporary cosmetic science and Korean formulation expertise.
If you're looking to add ginseng to your skincare routine, these are some of the standout products currently available. From luxury serums to complete anti-aging routines, each one showcases a different approach to Korea's most iconic skincare ingredient.
Created by one of Korea's most respected ginseng specialists, Donginbi focuses exclusively on Korean red ginseng. This lightweight essence is designed to hydrate, nourish and help protect skin against everyday environmental stressors while delivering the benefits of premium Korean red ginseng.
Ideal for anyone wanting to incorporate ginseng into their routine without the heaviness of a cream.
Arguably one of Korea's most famous luxury ginseng serums, Sulwhasoo's flagship formula combines decades of ginseng research with advanced delivery technology.
Designed for mature skin concerns, it focuses on the appearance of firmness, elasticity, radiance and fine lines while delivering the signature sensory experience Sulwhasoo is known for.
For those wanting a complete ginseng-focused routine, this luxurious set combines toner, emulsion, serum and cream in one coordinated regimen.
Sooryehan blends traditional Korean herbal ingredients with modern cosmetic science, making the Hyobidam range particularly popular among customers looking for hydration, nourishment and support for mature-looking skin.
Why Korean beauty brands love this multi-tasking ingredient.
The barrier-supporting ingredient found in countless K-Beauty formulas.
Listen to more ingredient deep dives and skincare insights.
STYLE STORY – Your Go-To For K-Beauty Since 2014
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"Ginseng is chock full of Vitamin B, including skincare staples niacinamide and panthenol"
- STYLE STORY
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