How To Choose The Right Korean Sunscreen - Episode 203
On this episode of the Korean Beauty Show podcast, Lauren discusses how to choose the right Korean sunscreen as recommended by an industry veteran. Plus, do women need to be in leadership roles in the Korean Beauty industry or is it enough for them to just to work in it?
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Cos In Korea's Professional Member Park Geun Hyung shared how to choose the right sunscreen for you
In response to my discussion a few weeks back about how there are more female founders working in the K-Beauty industry but that Korea in general has a long way to go, I had a local Korean beauty brand founder reached out to tell me I was wrong. That there are "Plenty of women work in the Korean beauty industry" and "lots in marketing". She seemed to be of the belief that it didn't matter whether women were leading these companies because there are plenty of women working in the industry.
And she's right. There are plenty of women working in the Korean beauty industry.
As Of 2021, AmorePacific had 8,117 female workers, which accounted for 74.8 percent of its total workforce at 10,800, according to Korea CXO Institute.
But it's hardly enough when South Korea remains at the very bottom of the glass-ceiling index that measures the role and influence of women in the workforce.
In that same year (2021), Statista reported on the major Korean companies with the highest share of women on boards of directors. Amore Pacific was the biggest of the "K-Beauty" companies, with 23.9%. LG Household & Health Care was the next biggest, at 18.8% .
So, females account for almost 75% of Amore Pacific's work force, but men account represent about 75% of their board. This is exactly what I was talking about.
According to the annual index released by The Economist, South Korea's score on the "glass ceiling index" hovered around 20 out of 100, making it the lowest ranked among 29 OECD member nations. This marks the 10th consecutive year that Korea has ranked dead last on the list since the British news magazine began compiling the index in 2013.
This is hardly something to be proud of.
Even one of the local Korean newspapers, the Korea Times, says that companies that do have female representation on the board do so "purely because it is mandatory and not because they feel it is truly necessary."
This is certainly representative of the attitudes I have seen to women in Korea. A necessary evil.
However, research shows that the more diverse a company is, the more likely it is to be successful. A 2020 McKinsey report found that a strong relationship between diversity on executive teams and the likelihood of financial outperformance. And this was my original point: Diversity ensures a diverse pool of thought and is far more representative of the end users of a product; the consumers as well.
It is a sentiment echoed by Kim Sang Kyung, who heads the Korea International Finance Institute and doubles as chairwomen of the Korea Network of Women in Finance. She said "(great representation) results in greater profits, which is what matters for companies."
Particularly given how hierarchical Korean society is, it is not the same thing to have women working in the companies when they aren't also leading them. There is no such culture of "frank and fearless" debate and discussion among colleagues of different ranks like we see in western companies.
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"If you have sensitive or easily irritated skin, use inorganic products. If you have a lot of acne, pores, or rough skin on your face, it is also a good choice to choose products with excellent coverage."Park Geun Hyung, Director, Clinical Trial Division
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