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May 31, 2023
How K-beauty Has Changed
To celebrate reaching 200 episodes of the Korean Beauty Show podcast, Lauren is taking a walk down memory lane exploring how Korean beauty has changed since she first started using it in 2011. From changes in the retail landscape, to the shifts in focus and identity of the various brands to who is running K-Beauty brands, tune in to hear how the Korean beauty industry has changed since going mainstream.
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What K-Beauty looked like in Korea in 2011
What it looks like now
Most of the big K-Beauty retailers now have their own brands
K-Beauty has gone mainstream
Asian beauty sphere
More global companies are making products in Korea
More female founders
Change in Focus & Identity
At the moment, we’re seeing brands attempt to diversify the markets they sell in to shift their reliance away from China.
Over the years there have been a range of political issues between China and Korea causing headaches for domestic Korean companies with their China exports (i.e the THAAD missile debate and related import bans). A lot of these problems were compounded by the pandemic.
It is safe to say that in 2023, K-Beauty is no longer a niche
People all over the world pay attention to what the Korean beauty industry is doing and Korea is now widely acknowledged as a global beauty destination.
The advancements in technology, machinery, cosmetic procedures and of course beauty products are receiving global attention and recognition
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