Lauren sits down with beauty industry veteranSarah Chung, who has worked with over 300 brands and retailers, including K-Beauty giants like Amore Pacific since 2003. 

EPISODE DESCRIPTION

Sarah founded Landing International in 2012, and has been one of the key players behind North America's global indie beauty movement. Sarah discusses the impact Korean beauty has had on her own skincare routine as well as her career. She shares how Kbeauty has changed, and other changes she has seen in the industry. 

She also discusses her new web and mobile tool, Beauty Fluent, that is helping emerging beauty and wellness brands succeed at retail.

Plus, some insights into where the industry is headed in 2023 and beyond. 

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CONNECT WITH SARAH 

• Landing International 
• Sarah on  Instagram 

• BeautyFluent on  Instagram 

Episode Summary 

On this episode of the Korean Beauty Show, we discuss:

• Sarah’s background and how she got started in beauty

• How much of a role = Korean beauty (products, philosophies etc) played in her life

• The beauty trends Sarah saw when she first got started and the changes she has seen since

• How Korean Beauty and the perception of Korea as a beauty destination has changed

• Her new app, BeautyFluent. 

• Her journey from beauty to tech

• How the pandemic has changed how we shop and the gap between online, offline and how BeautyFluent bridges this

• The number one beauty tip or trick that changed her skin - double cleansing. 

• Where Sarah sees the trends moving to in 2023

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