Lauren sits down with beauty industry veteranSarah Chung, who has worked with over 300 brands and retailers, including K-Beauty giants like Amore Pacific since 2003.
Sarah founded Landing International in 2012, and has been one of the key players behind North America's global indie beauty movement. Sarah discusses the impact Korean beauty has had on her own skincare routine as well as her career. She shares how Kbeauty has changed, and other changes she has seen in the industry.
She also discusses her new web and mobile tool, Beauty Fluent, that is helping emerging beauty and wellness brands succeed at retail.
Plus, some insights into where the industry is headed in 2023 and beyond.
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On this episode of the Korean Beauty Show, we discuss:
Sarah’s background and how she got started in beauty
How much of a role = Korean beauty (products, philosophies etc) played in her life
The beauty trends Sarah saw when she first got started and the changes she has seen since
How Korean Beauty and the perception of Korea as a beauty destination has changed
Her new app, BeautyFluent.
Her journey from beauty to tech
How the pandemic has changed how we shop and the gap between online, offline and how BeautyFluent bridges this
The number one beauty tip or trick that changed her skin - double cleansing.
Where Sarah sees the trends moving to in 2023
STYLE STORY - Your Go To for Kbeauty
"Sarah is a veteran of the beauty industry, and has used her experience to create a new app, BeautyFluent, which connects brands and beauty advisors in a fun, engaging way to revolutionize how brands train staff working the retail floor"- Lauren Lee, Host of the Korean Beauty Show
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