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Cosmetic vs Therapeutic Claims Guide

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Are you an influencer or skincare brand?

If so, it's more important than ever to make sure you're on top of the regulations about marketing beauty products.

In 2022 there have been some important clarifications about how marketing works for therapeutic goods and who is subject to the regulations. This has been clarified by the Australian government body responsible for regulating the marketing of therapeutic goods, the Therapeutic Goods Administration (the TGA)

Whether you're marketing regular skin care products or therapeutic goods, this guide has got you covered!

 

Why Are Skincare Marketing Laws Relevant to Me?

Because the 2022 clarifications from the TGA establish that BOTH skincare brands and the influencers they work with are covered by the regulations around marketing therapeutic goods.

In order to know what kind of content and what kinds of skincare products are covered by the laws, you'll need to have a basic understanding of them. 

 

Why Can't I Just Google It Myself?

Because the laws in Australia around therapeutic goods and cosmetics are some of the most complex in the world. 

If you're not a lawyer or a specialist working in the beauty industry, chances are you will have a hard time getting your head around the requirements just by Googling everything yourself. 

Not to mention, the penalties for getting it wrong are also hefty.

If you have a public brand or profile that would not benefit positively from being publicly reprimanded or fined by the TGA for breaching the marketing code, then it makes sense to learn what your obligations are. 

 

Why Should I Purchase This Guide?

Because it will make the regulations around cosmetic marketing and claims easier for you to understand.

It's written by an Australian lawyer and a beauty expert with over 15 years experience working across Australia and Asia. 

 

What's Included In the Guide?

The Cosmetic vs Therapeutic Claims Guide is a 32 page guide that will not only save you hours of time, but reduce the likelihood of enforced content takedowns, product label reprints, TGA fines and the damage to your reputation that will occur if you get this wrong. 

You'll get up to speed with everything you need to know about marketing skincare in Australia.

The guide does this in a very simple, easy to follow way, covering the big ticket items you need to know. 

In particular, this guide covers:

  • How to work out whether a product is a cosmetic or a therapeutic good 
  • What is a cosmetic claim?
  • What is a therapeutic claim? 
  • When you will be held responsible for making claims about products ?
  • The scope of permitted advertising with therapeutic goods
  • Third party therapeutic claims
  • Giving and accepting therapeutic goods as freebies and samples 
  • Common ways some people try to get around making therapeutic claims...and why they don't work

Each section ends with a quick and easy to digest "TL;DR" section so that you can dip into it at any time. 

This a great reference guide for anyone currently working in the skincare or beauty industry, as well as beauty influencers receiving products from brands or being paid to create content for them. 

PURCHASE THE GUIDE NOW & WE'LL EMAIL IT STRAIGHT TO YOU IN PDF 

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