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Cosmetic vs Therapeutic Claims Guide

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Cosmetic vs Therapeutic Claims Guide

Are you an influencer, journalist or skincare brand?

Then you need to be able to understand the difference between a cosmetic v therapeutic claim. 


Because as of 2022 you're subject to the laws around marketing therapeutic goods.

You need to not only understand what a therapeutic good is but also what a marketing claim is under the Therapeutic Goods Administration (the TGA)

Whether you're writing about, posting about or making skincare products then this guide has got you covered!


Why the Cosmetic v Therapeutic Claims Guide

Are you questioning whether Australia's skincare marketing laws are relevant to you?

If you are a skincare brand, beauty influencer, editor or journalist working in Australia then the TGA framework applies to you. You need to understand the regulations around marketing therapeutic goods.

In order to know what kind of content and what kinds of skincare products are covered by the laws, you need to have a basic understanding of them. 


Why Can't I Just Google Australia's Cosmetic Regulations Myself?

Sure, you can. 

But the chances are, if you're reading this you've already tried googling and you're confused. That's understand. 

Australian laws around therapeutic goods and cosmetics are some of the most complex in the world. 

That's why many brand founders and companies pay good money work with STYLE STORY founder and lawyer Lauren Lee to understand them. 

If you're not a lawyer, chances are you will have a hard time getting your head around Australia's cosmetics laws just by Googling everything yourself. 

Don't forget, there could well be penalties for getting it wrong.

If you have a brand or public profile that be harmed by a TGA fine or public naming and shamin for breaching the marketing code, then it makes sense to learn what your obligations are. 


Why Should I Purchase the Cosmetic v Therapeutic Claims Guide?

Because it will make understanding the regulations around cosmetic marketing and claims easier.

It's written by STYLE STORY Founder Lauren Lee, an Australian lawyer and beauty expert with over 15 years experience working across Australia and Asia. 


What's Included In the Cosmetic vs Therapeutic Claims Guide?

The Cosmetic vs Therapeutic Claims Guide is a 32 page guide. It will not only save you hours of time, but reduce the likelihood of:

  • enforced content takedowns
  • product label reprints
  • TGA fines and
  • reputational damage

if you get this wrong

Instead, you'll get up to speed with everything you need to know about marketing skincare in Australia.

The guide does this in a very simple, easy to follow way, covering the big ticket items you need to know. 

In particular, this guide covers:

  • Firstly, how to work out whether a product is a cosmetic or a therapeutic good 
  • What is a cosmetic claim?
  • What is a therapeutic claim? 
  • When you will be held responsible for making claims about products ?
  • The scope of permitted advertising with therapeutic goods
  • Third party therapeutic claims
  • Giving and accepting therapeutic goods as freebies and samples 
  • Finally, common ways some people try to get around making therapeutic claims...and why they don't work

Each section ends with a quick and easy to digest "TL;DR" section so that you can dip into it at any time. 

This guide a great reference guide for anyone currently working in the skincare or beauty industry. It is perfect for beauty influencers who receive products from brands or are being paid to create content for them. 


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