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I DEW CARE Bright Side Up

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I DEW CARE Bright Side Up (30ml) is a brightening & hydrating Vitamin C Serum with niacinamide. 

The lightweight, jelly formula gives skin a plump look thanks to the Vitamin E and B5, plus antioxidant-rich grapefruit.



I DEW CARE's Bright Side Up serum is a fan favourite thanks to its ability to enhance skin radiance and glow. Because it contains Vitamin C, with time, you'll notice a reduction in the appearance of signs of premature aging. 



  • Boosts radiance
  • Improves skin texture
  • Protects against environmental stressors
  • Hydrates skin and helps it hold moisture
  • Formula contains Vitamin C, Vitamin E & B5, Grapefruit extract, Niacinamide
  • 1% of the profits from the sale of this product will go towards our pledge to 1% For the Planet. Share your love of beauty with the planet every time you shop at STYLE STORY.  



I DEW CARE Bright Side Up contains:

Vitamin C which is great for those with sun damage and dark spots because it is an antioxidant. 

Vitamin E & B5 is ideal for relieving dryness because it conditions the skin. It also helps to replenish moisture levels.

Grapefruit Extract is great for mature skin because it helps reducing the visible sings of premature aging over time.

Niacinamideis a good ingredient for those with big pores and dull skin because it improves skin tone. It also reducing the appearance of enlarged pores and fine lines.

Glycerin helps maintain a healthy look and feel for your skin because it defends against dryness. It also works to maintain skin’s moisture level.


STYLE STORY - Your Go-To for Kbeauty 

After cleansing, apply 1-2 drops of serum onto the skin. Use daily on face and neck.
A subsidiary of MBX and sister brand of Pony Effect and I’M MEME, I DEW CARE creates seriously fun skin care that is as colorful as it is effective. The Korean brand's notable lines include the Kitten line for oily and blemish-prone skin, the Ice Cream line for dry and depleted skin, and the Vitamin line for dull skin. I DEW CARE stands out with its eye-catching sheet mask and clay mask selection, like the Sugar Kitten Hydrating Peel Off Mask, Disco Kitten Illuminating Diamond Peel-Off Mask and Mini Scoops Wash-Off Mask Set. Other popular products include the Juicy Kitten Purifying Power-Green Serum and the Bright Side Up Brightening Vitamin C Serum, all of which are vegan friendly, cruelty-free and 100% made in Korea. 
Water, Glycerin, Butylene Glycol, Dipropylene Glycol, Alcohol, 1,2-Hexanediol, Niacinamide, Tranexamic Acid, Chondrus Crispus Extract, Phenoxyethanol, Citrus Paradisi (Grapefruit) Fruit Extract, PEG-60 Hydrogenated Castor Oil, Saccharum Officinarum (Sugarcane) Extract, Carbomer, Caprylyl Glycol, Tromethamine, Sodium Hyaluronate, Opuntia Coccinellifera Fruit Extract, Ethylhexylglycerin, Adenosine, Fragrance(Parfum), Biosaccharide Gum-1, Disodium EDTA, Cyanocobalamin, Ascorbic Acid, Lactobionic Acid, Tocopheryl Acetate, Biotin, Folic Acid, Pantothenic Acid, Pyridoxine, Thiamine HCl, Tocopherol

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