Talking about the growing demand for K-Beauty products and the waitlists for newly released Korean products, Body + Soul quoted STYLE STORY’s Lauren on the key focus of the multi-step Korean Beauty routine.
“the regimen — which typically contains between 10 – 17 steps, involving cleansers, toners, serums and moisturisers.
Korean skincare focuses on soothing and nourishing the skin rather than stripping it…
… Whereas western skincare often focuses on stripping away layers and exfoliating to reveal new skin, Korean skincare is all about putting nutrients back into the skin and nurturing it.
As your skin does most of its repairing at night while you sleep, Koreans try to make the most of this by layering more products on at night, right before you sleep.”
STYLE STORY’s founder Lauren regularly shares her knowledge of K-beauty products and trends in the media and collaborates with other Australian businesses to bring Korean Beauty products to Australia.
Lauren is fluent in Korean and was the first caucasian to bring Korean Beauty products to western consumers in Australia.
Founded in 2013, STYLE STORY is a 100% Australian owned beauty boutique based out of Brisbane, Australia.
STYLE STORY is the authorised distributor of the best names in Korean Beauty from Benton, Elizavecca, Mizon and Tosowoong to up-and-coming labels April Skin, PACKage, Adaline, SOROCI, Polatam + many more.
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