“The Korean beauty industry spend serious bucks on cosmetic research and the Western world wants what they’re having.
Last year, South Korea exported more than 2.64 billion dollars worth of cosmetics – mostly skincare. Korean women are good at looking after their skin – and they don’t mind spending the time (ten step regime anyone?)
The ten-step routine has our typical Western cleansing, exfoliating and hydrating but dials it all up a notch with a double-step cleanse, extra treatment serums and of course the iconic sheet mask.
Brush up on the ten steps with our guide, including a fresh batch of Korean-worthy products you can actually buy in Australia.”
“Korean beauty, or K-Beauty as it’s known among devotees, is the secret behind Korean women’s flawless skin and the western world is only now discovering it.
This beauty movement has nothing to do with the discovery of a miracle ingredient…
It’s not unusual for Korean women to complete a 10 to 17-step beauty routine involving cleansers, essence, serum ampoules, moisturisers and multiple masks in a bid to stop the clock.
It’s no surprise considering South Korea has been dubbed the cosmetic surgery capital of the world, with its population spending billions of dollars a year in the quest for flawless features.”
STYLE STORY Founder Lauren was quoted in the Daily Telegraph article, explaining the philosophy behind the Korean skincare regimen.
“Korean skincare focuses on soothing and nourishing the skin rather than stripping it, whereas western skincare often focuses on stripping away layers and exfoliating to reveal new skin, Korean skincare is all about putting nutrients back into the skin and nurturing it.
“As your skin does most of its repairing at night while you sleep, Koreans try to make the most of this by layering more products on at night, right before you sleep.
As part of her new Korean Beauty routine, Elle tried out the following STYLE STORY products:
Banila Clean it Zero
Skinfood Black Sugar Scrub
Skinfood Black Sugar Mask
Benton Snail Bee High Content Essence
Missha Time Revolution First Treatment Essence
Missha Time Revolution Night Repair Science Activator Ampoule
Leaders Insolution Skin Clinic Melatox Mask
Skinfood Platinum Grape Cell Eye Cream
Mizon All-in-One Repair Snail Cream
Laneige Firming Sleeping Pack
“I am giving my skin much more love than I did prior to my K-Beauty road test…and hopefully it will return the favour for a few decades to come.”
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