Episode Title: Korea's Obsession With the V-Line Face

Episode Description:

Has Korea's obsession with a V-line face gone too far and does it even suit everyone?  Lauren shares her thoughts, and discusses the latest releases from Toswoong, along with answering a listener's question on pregnancy safe skincare products. 

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Episode Summary: 

Kbeauty News Headlines

Korea's Obsession With the V-Line Face

• If the latest Korean news headlines are anything to go by Korea's obsession with the V-line face shape doesn't seem to be waning any time soon. 

• In Korea, an egg-shaped or V-line face is generally considered the most ideal face shape, as opposed to square jaws or round faces.  

• Koreans think it looks younger and more soft, whereas squarer jaws give a 'strong impression' 

• In addition to jawline and facial contour surgery, there are a range of procedures offered in plastic surgery and dermatology clinics to obtain a V-line face. 

• One such procedure is the Venus Egg Injection, a patented procedure that offers immediate results minus the scalpel 

• Lauren discusses her thoughts on whether the obsession has gone too far 

  Shop Anti-Aging Skincare

Cosmetic Exports for Small to Medium Enterprises Falls 

• Cosmetics exports for SMEs in Korea fell 9.0% year-on-year, largely due to the city blockade of China, the No. 1 exporter, and the Russia-Ukraine war.
• In contrast, exports to the US and Japan are up, 6.2% and 1.1% respectively 
• Small and medium-sized companies accounted for 49.8% of the total cosmetics exports.

Question of the Week - Is Cherry Blossom Sleeping Mask Pregnancy Safe?

Yes - Our Cherry Blossom Sleeping Mask can be used during pregnancy and breastfeeding. 

It is crafted with gentle, pregnancy-safe ingredients, making it a perfect choice for expecting and nursing mothers.

Free from retinoids, harsh acids, and other ingredients commonly avoided during pregnancy, this soothing overnight mask focuses on hydration, calming sensitive skin, and supporting the skin’s natural barrier.

Featuring nourishing ingredients like cherry blossom extract, allantoin, and sodium hyaluronate, it delivers visible results without compromising on safety or peace of mind. Always patch test first, and if you have specific concerns, we recommend consulting with your healthcare provider.

Shop Cherry Blossom Sleeping Mask 

New Korean Beauty Products

Tosowoong Bakuchiol Serum (30ml)

• Restores rough skin to achieve baby-soft, smooth skin that is deeply hydrated. 
• Why Bakuchiol? Retinol can be very irritating for some people, especially for dry and sensitive skin types. Bakuchiol is a nice way to get the benefits without skin irritation
• Tosowoong's Bakuchiol serum also contains glycerin, niacinamide, betaine and Panthenol 

Tosowoong Hyaluronic Acid Aqua Ampoule (100ml)

• A very versatile, easy to use Hyaluronic Acid serum that comes in a jumbo size
• Not only boosts skin but moisturises and revitalises it.
• Contains two types of HA - Hydrolyzed Hyaluronic Acid and Sodium Hyaluronate. 
• Also contains glycerin and Panthenol

Tosowoong Acne Foam Cleansing (100ml)

• Is especially designed for acne-prone and sensitive skin.
• It exfoliates dead skin, fortifies your skin's barrier and deep cleanses.
• Unlike most foam cleanses, this one can also remove makeup 
• Star ingredients Glycerin, Aloe Barbadensis Leaf Juice, Centella Asiatica and Sophora Angustifolia Root Extract

Shop More New Skincare

Kbeauty Product Reviews

• 23 Years Old
  • Spa experience at home
  • "It’s a great mask with wonderful smell. I experienced a cooling and relaxing effect, spa experience at home. It’s very easy process to do by yourself, very easy peel off and good hydration. Love it!!!"
• Jelly Ko Dewy Glaze Toner
  • Feels lovely on the skin
  • "After using an old astringent toner for years, I'm so happy that this came out just when I when I was looking for a new toner. Love how gently and moisturising it feels on the skin."
• Jelly Ko Bubble Tea Steam Cream
  • Love this cream
  • "Love, love, love this moisturiser. It's been my day cream for about a year now."

Review of the Korean Beauty Show Podcast

• Hooked by Abby_J :-) on July 6, 2022
• "I binged the podcast when I discovered it and now it’s part of my routine to listen every Tuesday and Thursday morning. I have quite a collection of k-beauty products after listening! I now love looking after my skin and seeing how much more hydrated my skin is. Also enjoy other insights into Korea and k-drama tips. 😄"

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