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K-Beauty Sleeping Masks

August 24, 2021

K-Beauty Sleeping Masks

K-Beauty Sleeping Masks 



Episode Description:

They are an entirely new category of skincare products designed to deliver a hit of moisture and repair your skin while you sleep. So let’s take a look at K-Beauty’s obsession with the sleeping mask. 





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News Headlines 

Beauty Nuri Cosmetics Newspaper analysed the new & renewal brand communication keywords in June 2021. They found that the keywords that were mentioned frequently were "Calm," "Cica," and "Scent.


What Is A Sleeping Mask?

Fun fact - they are called sleeping packs in Korean, because the word for mask is usually "pack". 

A sleeping mаѕk is a high-impact night сrеаm designed to be used last thing at night before you go to sleep. You pop it on after your serum and night cream and wash it off in the morning.

Most sleeping masks are supposed to be used like regular sheet masks, 2 – 3 times a week. Depending on your skin type though, you may be able to use one more frequently (particularly if you are prone to dryness).


K-Beauty Sleeping Masks


From Sheet Mask to Sleeping Pack 

Over the past 3 years, I’ve noticed a shift in the sale of sleeping masks ahead of sheet masks. My guess is that people are moving to them because:

1 They’re a more sustainable option;

2 You get more uses out of them; and

3 They’re better bang fo buck if you break down the cost per use. 


What’s In A Sleeping Mask?

Thе formula of each individual mask will vary based on which skin type it’s for and what the mask is trying to achieve. For oily, acne-prone and combination skin types, you’ll mostly find gel-type masks with ingredients that won’t clog the skin. For drier skin types, you’ll be looking at a creamier, occlusive mask.


K-Beauty Sleeping Masks

Why Are Sleeping Masks So Good?

Sleeping masks function on multiple levels to boost and renew skin at the time your skin needs it most.

Because our skin does most of its repairing at night, sleeping masks make the most of the skin’s increased cell renewal rate by caring for it when it is already repairing itself.

The skin’s base temperature is also higher at night, giving it better absorption capabilities.

Sleeping masks work in tandem with your natural sleep cycle to repair environmental damage (caused by factors like frее rаdiсаlѕ, pollution, stress, the weather, artificial hеаting аnd sun exposure), all of which contribute to the breakdown of skin cells and can otherwise disturb the balance of oil and moisture in the skin.


K-Beauty Sleeping Masks - The Korean Beauty Show Podcast Episode 68


How Do You Get The Best Results From A Sleeping Mask?

Skin regeneration almost doubles between 10pm to 4am, so make sure you’ve applied your sleeping mask before then – even more important, make sure you’re asleep!


How Is A Sleeping Mask Different To A Night Cream?

Sleeping masks are different tо regular night сrеаms bесаuѕе they offer additional hydration and contain a high percentage of active ingredients. Whereas night creams provide an occlusive barrier, sleeping masks function more like serums.

Who Should Use A Sleeping Mask?

Sleeping masks are a match made in heaven for mature skin, dull skin, dehydrated skin and dry skin, who will drink up the additional vitamins and hydration.

Even if you don’t need a whole lot of hydration though (oily, acne-prone skin types we are looking at you!) ,you can still benefit from swapping your regular moisturiser for a sleeping mask several times a week, so you don’t burden your skin.

K-Beauty Sleeping Masks - The Korean Beauty Show Podcast Episode 68


K-Beauty Sleeping Masks To Try 

With so many cult-favourite sleeping masks, choosing the right one can be tricky. Just remember the golden rule – always opt for a product suited for your specific skin type.


For All Skin Types:Jelly Ko Cherry Blossom Sleeping Mask

If you're after a hard-working skincare product that goes to work while you go to sleep, then go to bed withJelly Ko Cherry Blossom Sleeping Mask. It creates bouncy, elastic skin with its unique cherry blossom extracts so that you wake up to jelly skin the next morning. 

K-Beauty Sleeping Masks

For Dull Skin:COSRX Ultimate Nourishing Rice Overnight Spa Mask

This nourishing and brightening cruelty-free mask uses natural ingredients like rice and sunflower seed oil to leave skin soft and radiant. The mask contains 65% rice extract, which softens and brighten skin.


For Normal Skin:Laneige Water Sleeping Mask

Your skin won’t remember what you did last night with this K-Beauty favourite.

With its enhanced ability to recharge dehydrated skin overnight, Laneige Water Sleeping Mask delivers intense hydration to stressed, parched skin.


For Barrier Care:Laneige Cica Sleeping Mask 

This cica mask's formula combines skin softening emollients and moisturisers, as well as several blemish fighting, oil controlling ingredients to give a barrier strengthening effect. The key ingredient - Forest Yeast - helps the skin to regain its natural power during the golden time of sleep, working to strengthen your skin to withstand external irritation. The good thing about this formula is that it's free from silicones, perfumes, animal-derived ingredients, pigment, talc and dyes. 

If you’re looking for a Cica based product in more of a gel texture try Dr Jart Cicapair Sleepair Ampoule-in Mask


For Oily Skin: Innisfree Green Tea Sleeping Mask 

A nice basic option that delivers antioxidants from Jeju Green Tea so that you wake up to dewy, well-hydrated skin. It also contains lactobacillus ferment lysate.  


If you’re a Jelly Ko fan, try their Jelly Ko Cherry Blossom Sleeping Mask, which is packed with super ingredients like Niacinamide, Panthenol, Sodium Hyaluronate, Betaine, Allantoin...and Cherry Blossom of course! If you're a fan of Turkish Delight and soothing jelly skincare you'll love this sleeping mask.


If you’re a propolis fan, try iUNIK’s Propolis Sleeping Mask, which contains 16% propolis extract, 8% sea buckthorn extract and 5% Centella asiatica with 2% niacinamide.  It can take a little while to dry down, so this one is probably not the best option unless you’re doing your skincare a while before bed. 


Needing help picking the perfect sleeping mask for your skin? Get in touch with the STYLE STORY team and we would be happy to help! 


STYLE STORY - Your Go-To for K-Beauty 

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Jelly Ko Cherry Blossom Sleeping Mask
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Jelly Ko Cherry Blossom Sleeping Mask

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"A sleeping mаѕk is a high-impact night сrеаm designed to be used last thing at night before you go to sleep. You pop it on after your serum and night cream and wash it off in the morning."

- Lauren Lee, Host of the Korean Beauty Show podcast

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