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September 12, 2023
How to Break Into the Korean Beauty Market
On episode 217 of the Korean Beauty Show podcast, Lauren runs through some tips and challenges for breaking into the Korean beauty market. Plus, what should you do if all the usual barrier repair products are not working to repair skin damage? In addition, we look at the top 5 best-selling products for August 2023 and real customers review products from Mary & May, Tosowoong, Skin79 and Subi.
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I recently spoke to Cosmetics Design Asia for their piece "How to Win Over the Rapidly Transforming K-Beauty Market". Some of the points we touched on include:
The Korean beauty consumer
How do you break into the Korean market?
How can a foreign brand win over a market with such a strong local showing?
What are the major trends within the Korean beauty market today?
Emerging K-Beauty trends?
Excellent for long walks, people who do a lot of driving or anytime you’re spending time outside when a regular hat won’t cut it.
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