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June 08, 2021
The Korean Beauty Show
Korea is famous for its dermatology clinics, aesthetic treatments and plastic surgery centres. But one part of the industry that gets far less attention overseas is the world of clinical Korean skincare brands, the kinds of products more commonly associated with clinics, aestheticians and procedure-led skincare environments.
In this episode, we explore what clinical Korean skincare brands are, how they differ from ordinary consumer brands, and some of the best-known names shaping the category.
Episode Summary
Clinical Korean skincare brands generally occupy a different space from everyday roadshop or mass-market beauty. They are often associated with dermatology clinics, plastic surgery centres, aesthetic practices or professional treatment environments, and tend to position themselves around post-procedure care, skin recovery, barrier support, rejuvenation and high-performance functional skincare.
Often in clinics, aesthetic practices and procedure-led environments rather than standard consumer retail channels.
These brands are often positioned at a more premium level than everyday roadshop skincare.
They tend to focus heavily on skin recovery, soothing, rejuvenation and ingredients associated with skin support.
Some lean heavily on Korea’s “functional cosmetics” framework and on patented or clinically positioned actives.
One of the reasons this category feels so distinct is that Korea has a specific regulatory category for so-called “functional cosmetics.” These are products that make claims around areas such as whitening, wrinkle improvement and UV protection, and they are regulated more strictly than ordinary cosmetics. In adjacent categories, products can also fall into quasi-drug territory or require additional testing depending on the claims being made.
That partly explains why clinical Korean skincare brands often sound more technical, more patented and more treatment-adjacent than mainstream consumer skincare.

Featured in the Episode
Positioned around soothing, hydration and skin support, with products stocked in domestic skin clinics and plastic surgery clinics. The brand works with ingredients such as PDRN, peptides, cica, allantoin and houttuynia cordata.
A bio-medical beauty brand that spans functional cosmetics, medical devices and thread lift technology, with products used in both skin clinics and plastic surgery centres.
A professional aesthetician brand widely used in Korea and distributed to medical clinics, known for products such as the Azulan Complex Ampoule 72.
An internationally known brand with clinic roots, started by the owner of Goeun Sesang skin clinic and well known for products like the Red Blemish Clear Soothing Cream Clinical.
A well-known cosmeceutical brand that emphasises patented cosmetic technologies and works with EGF-related ingredients, sitting firmly in the clinical-cosmetic space.
For Clinics, Stockists & Professional Retail
If this episode has you thinking about what kinds of Korean skincare products might work in a clinic, pharmacy, boutique or professional skincare setting, Jelly Ko is also available for selected stockists.
The brand is currently stocked across Australia and the US through partners including in skin clinics, salons and spas.
Pharmacies, curated beauty retail, concept stores and clinic-adjacent shelves.
Refillable Korean skincare focused on dull, dry and dehydrated, perimenopausal and mature skin with a premium visual identity.
Get in touch if you are interested in stocking Jelly Ko in your retail or professional environment.
Creating each episode of The Korean Beauty Show takes a lot of research, time and energy. If you share or repurpose any of the insights from the show in posts, articles or videos, we’d really appreciate a credit or tag.
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"Under the Korean Cosmetics Act, there are different levels of regulations for various cosmetic products. A special category known as “functional cosmetics” are the most strictly regulated, and these are products that make whitening claims, wrinkle reducing claims and SPF products."
- Lauren Lee, K-Beauty
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