Your Strategic Partner for Korean Beauty Success
K-Beauty has transformed the global beauty industry setting the pace in innovation, formulations, packaging and consumer loyalty. Yet too many professionals rely on surface-level trends or secondhand reports, only to make costly mistakes in an increasingly competitive market.
To succeed, you need clarity, context and guidance from people who live and work inside Korea’s beauty ecosystem every day.
That’s where we come in.
We combine deep local knowledge with a global perspective, helping you make smart, confident decisions.
We’re here to cut through the noise and point you in the right direction.
With over 20 years of combined experience operating at the heart of Korean beauty in Seoul, and across North America, Australasia and the Middle East, our team has helped countless brands, businesses, retailers and media successfully navigate this fast-moving industry.
We offer tailored one-off consultations designed to give you clarity, strategy and confidence, no matter where you are on your K-Beauty journey.
A focused strategy call to give you clear guidance on OEM/ODM in Korea, packaging choices and supplier relationships — helping you avoid costly missteps when creating your own products.
A 15-minute matching call to connect you with vetted, reputable clinics in Korea that align with your skin concerns, budget and goals, with full transparency on what to expect.
A flexible session designed for media, investors, individuals or brands who need fast answers on K-Beauty trends, ingredients or market direction without the fluff. Bounce your ideas off us!
When it comes to OEM/ODM manufacturing in Korea, you can choose the level of support that suits you:
✔️ A one-off consultancy call to get expert answers, contacts and direction, or
✔️ A done-for-you solution where we partner with you end-to-end, from concept and formulation through to packaging, compliance and launch.
Ready to make Korean beauty your advantage?
Partner with the experts shaping the movement and let us help you build what’s next.
Our team have varied backgrounds in law, business, manufacturing and venture capital, enabling us to offer a range of consultancy services for industry, including manufacturers, retailers and brands.
For brands, we can assist with:
For brands, we can assist with:
Reach out to us to have a chat about your K-Beauty consultancy needs.
Book a ConsultationFor retailers, we can assist with:
Tune into the #1 rated K-Beauty podcast in the world, hosted by our in-house expert and STYLE STORY founder, Lauren Lee. Get insider insights, industry trends, and practical tips to help you navigate the ever-evolving world of Korean skincare.
🎙️ Listen to The Korean Beauty Show
STYLE STORY's In House K-Beauty Expert Lauren Lee presenting at the Global Beauty Trends Forum.
STYLE STORY officially launching Beauty of Joseon in Australia for media, held in Sydney, Australia
STYLE STORY hosting a K-Beauty Master Class in Sydney, Australia
