Meaning “snow” in French, Laneige pursues water science as its philosophy to help women achieve a radiant, dewy complexion.
Owned by Amore Pacific, one of the largest companies in South Korea, Laneige began in 1994 and now has stores throughout Asia, the Middle East, Russia, New Zealand, Canada, and the United States.
We all know how important hydration is to keep our skin looking radiant and healthy.Laneige, however, takes this concept to new heights.
Positioning itself as the “Moisture Expert“, Laneige creates what it describes as “waterfull” makeup and skincare products.
Laneige’s brand motto is “Be Waterfull Everyday with Laneige“.
Ehh, okay! …….. What does that mean, exactly?(!)
According to the brand, this is a promise to create products to help women’s skin maintain optimal moisture levels to protect it from damaging elements such as dryness, stress and pollution.
Laneige combines its research on water with a promise to deliver the “essence of hydration” and deliver products that maintain skin so that it is hydrated and protected from the elements.
In line with its philosophy of “clean and sophisticated beauty”, Laneige’s packaging is sleek and minimalist, with water-based colours dominating its products – think ice blues and white.
Past and present cover girls include Korean drama “It Girl” stars Jeon Ji Hyun and Song Hye-Kyo, who are renowned for their flawless complexions and natural beauty.
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So, what are STYLE STORY’s picks for the best Laneige products?
Laneige Lip Sleeping Mask is a must-have K-beauty product! Because it is designed to work overnight while you sleep, you wake up to plumper, firmer, hydrated and softer lips! Gently nourish your lips with a luxurious blend of berries.
This cult-favourite has recieved praise worldwide thanks to its innovative design and formula. Thanks to its delicious formula, it not only smells great but also actively hydrates. Further, it repairs and nourishes lips.
Melting a whole bottle of cream into a toner, Laneige fills the skin with moisture right from the first step.
Laneige Cream Skin Refiner is a beloved all-in-one skin product for people with dry skin. Thanks to its deep hydration it is perfect to moisturise skin. In addition, it helps to repair and strengthen the skin's barrier. This leaves it moisturised, supple and soft - as if you just applied cream.
Laneige is a must-try Kbeauty label for anyone with dehydrated skin.
While Laneige products are more expensive than roadshop labels Etude House and the like, Laneige’s products are still much cheaper than comparable beauty products. Laneige is a good fit for those who suffer from dehyrated because their products are specifically designed to solve moisture-retention troubles.
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