Free Shipping Australia - Over $50 AUD

& International - Over $200 USD.

How To Read A Skincare Ingredients Label

January 01, 2021 2 Comments

How To Read A Skincare Ingredients Label

How To Read A Skincare Ingredients Label

If you’re serious about your skin and your skincare there a few of things you’ll need to know – once you’ve worked out your skin type and how to patch test new products to check for any allergies, take a look at the list of ingredients on your skincare products.

Confused? Let us break that ingredients label down for you.

Here’s how to read a cosmetic ingredients label.

Decode That Ingredients List!

If looking at a cosmetic ingredients label has you wondering if you’re looking at a foreign language, you’re not alone. Not only are the ingredients listed by their INCI names (say what?), some of them are even in Latin! (Yep, actually in a foreign language).

At STYLE STORY we know a thing or two about cosmetic ingredients lists.

As a company that imports cosmetics from Korea to Australia, we need to comply with Australian chemical and ingredients laws.

Australia has one of the strictest regimes in the world for imported cosmetics, which means we’ve had to learn what’s in every single one of our products, down to the last ingredient, it’s function and how much is in the formula. We even need to know the extraction process used and the molecular structures of some ingredients!

What this does mean is that we’ve spent a lot of time dissecting ingredients lists, and working closely with both the cosmetic companies that manufacture our products and their cosmetic chemists.

While you won’t need to understand your cosmetics in quite so much detail, these are some of the essentials you should know:

How To Read a Skincare Ingredients Label 1: Read The List From Beginning To End

Cosmetic ingredients are listed in order of their concentrations, meaning the first five or six ingredients make up the bulk of the formula. The exception to this is any ingredients that make up less than 1 percent of the formula, which can be listed in any order the manufacturer likes. The exception is for colorants, which must come last.

How to Read a Skincare Ingredients Label 2: Don’t Be Put Off By The Names

Cosmetic ingredients are required to be listed by their INCI names. “INCI” stands for “International nomenclature of cosmetic ingredients”. This is a naming system for ingredients that uses their scientific names.

Plant ingredients are easy to spot because they are listed by their Latin names. You might see things like Centella Asiatica, which is cica, Aloe Barbadensis, which is aloe vera, or Camellia Sinensis, which is green tea.

A common myth when interpreting ingredients lists is that if you can’t pronounce the name then it must be bad for you. This is not always true, especially when it comes to cosmetics.

Let’s look at two examples:

1. On the one hand, citrus peel is a natural extract. It’s a fruit and can even be eaten! Try putting it on your face however and you’ll make it extremely sensitive to the sun – so sensitive you may even break out in blisters.

2. On the other hand, Hyaluronic Acid has “acid” in the name but is actually a humectant. This is a “water binding” ingredient that attracts and draws water to the skin. This ingredient is an excellent moisturiser.

Sensitive Skin Needs Extra Caution

If you have sensitive skin, you’ll know the heartbreak of trying out a new product only to discover you react badly to it.

One tool that can help you to avoid this is CosDNA, a free online directory of cosmetic ingredients that lists their hazard score and whether an ingredient is a known acne irritant or comedogenic.

Although it’s not fool proof as each skin type is different, it is a helpful resource.

It may also help you to look out for these common irritants:

Fragrances – if you see the word ‘parfum’ on the ingredients list, this means the product contains fragrances. Although not everyone is sensitive to fragranced products, if you are, take note.

Essential oils – lavender oil, peppermint oil, sage oil, rosemary oil, tea tree oil etc can cause reactions in some people.

Detergents – Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine are also known to trigger sensitive skin types.

Preservatives – Benzyl Alcohol, Phenoxyethanol and Sodium Hydroxymethylglycinate.

How To Read a Skincare Ingredients Label 3: Know The Effective Concentrations Of The Key Ingredients

Just because an ingredient is listed in the middle or at the end of an ingredients list doesn’t mean it’s worthless. This is because certain ingredients work at lower concentrations. For example, niacinamide works effectively at concentrations of 5%; Salicylic acid and retinol work well even at concentrations below 2%.

Unsubstantiated Claims

We’ve all heard products claim to be “natural” or “clean”. But these terms are not regulated, nor are terms like organic and hypoallergenic. This means that cosmetic companies are free to label their products as such if they contain organic or natural ingredients.

Natural is not always better. For one, there are plenty of natural ingredients that are not good for the skin- take lemon juice and baking soda. Both of these can be very disruptive to the skin’s natural pH level, causing inflammation and barrier damage.

Second, if a product is completely natural – that is, free of preservatives – it will go off very quickly, meaning you either have to use it all up or you’ll be throwing it out half full.


It might seem confronting but learning about what’s in the products you are putting on your face is a good idea. Particularly if you suffer from sensitivities or allergies, it will help you avoid purchases that don’t work for you.

It will also help you to determine whether the price point of a cosmetic is really worth it. Often times, you’ll be surprised to find that extremely expensive products contain nothing more than common fillers like petroleum jelly, lanolin and mineral oil (ahem, Creme de la Mer we are looking at you).

STYLE STORY – Your Style, Your Story

What Is Galactomyces And Why Does Skin Love It?
What Is Galactomyces And Why Does Skin Love It?
Why Should I Use Vitamin C Serum?
Why Should I Use Vitamin C Serum?
Shop Now
Subi Holo Dream Mask & Brush
Quick View
Purchase this product now and earn 3 Points!
Subi Holo Dream Mask & Brush

$64.00 AUD $54.00 AUD
Jelly Ko Cherry Blossom Sleeping Mask
Quick View
Purchase this product now and earn 3 Points!
Jelly Ko Cherry Blossom Sleeping Mask

$64.00 AUD

"Any ingredients that make up less than 1 percent of the formula, which can be listed in any order the manufacturer likes."


2 Responses


December 02, 2022

I find it very refreshing and informative to know there are companies out there making cleaner better skin care products. I’m excited to get into it and start using all of it

Gary Shepard
Gary Shepard

July 11, 2022

This is very useful. Thank you!

Leave a comment

Comments will be approved before showing up.

SS Point


Create an account
20 Points
Make a purchase
0.2 Points Per $1.00
Review a product
10 Points Per product
Refer a friend
100 Points (Email to claim)


$1.00 Off
10 Points
$5.00 Off
50 Points
$10.00 Off
100 Points
$20.00 Off
200 Points
How did you hear about us?