Free Shipping Australia - Over $50 AUD

& International - Over $200 USD.

2020 Beauty Trends: Vegan

December 30, 2020

2020 Beauty Trends: Vegan

2020 Beauty Trends: Vegan

You heard it here first – in terms of 2020 BEAUTY TRENDS: VEGAN SKINCARE is the one to watch.

Why Vegan Skincare?

With the popularity of a vegan lifestyle continuing to grow, many Korean skincare companies are now focusing on the vegan beauty market, with some brands even focusing solely on vegan formulations.

In line with the growing trend towards cruelty-free skincare and makeup (cosmetic testing on animals has been officially outlawed in Korea), brands are now firming their stance that no animals need to have suffered for your beauty at any stage of the product’s lifecycle.

What Are Vegan Cosmetics?

Veganism is a lifestyle that excludes use of animal products for food, clothing, or other purpose (including skin care and makeup). Vegan products do not use egg, milk, snail extract, bee by-products, or any other animal product.

Contrary to popular belief, Vegan is not the same thing as cruelty-free, although vegan products may be cruelty free.

“Cruelty-free” implies that at any given stage of development, a product was not tested on animals. It is possible for a product to be vegan, but not cruelty-free and vice versa.

Even though Korea has been 100% cruelty free since 2018, mainland China still requires animal testing of cosmetics that are sold in brick and mortar stores in mainland China. Thankfully, products directly mailed to consumers from overseas for personal use do not require animal testing. Hong Kong does not require animal testing and therefore imported products that are sold through Hong Kong for personal use do not have to be animal tested.

You can read more about cruelty free Korean cosmetics here.

Skincare Ingredients To Look Out For If You’re Vegan

If you’re vegan, it can sometimes be tricky to work out whether the cosmetics you use are 100% vegan. Here’s some hidden skincare ingredients to look out for:

Collagen: There are several types of collagen commonly used cosmetics, one of them being bovine collagen (which is derived from pigs). Make sure that the collagen you’re using is derived from plants or is synthetic.

Lanolin: Lanolin comes from sheep’s wool, and is a common ingredient used in hydrating formulas.

Bee and Honey by-products: Keep an eye out for beeswax, honey, propolis and royal jelly, all of which are used in many natural skincare products thanks to their high antioxidant properties.

Squalene: Not to be confused with “squalane” ,squalene is commonly extracted from shark liver oil. Make sure that the product you are about to use contains vegan squalene instead, which is derived from olives and wheat germ.

Strictly Vegan K-beauty Brands

These are the Korean brands you can safely shop from for all your vegan needs:

Subi– All of their products are ethically made, sourced from humane supply chains, are vegan, cruelty-free and not sold in China.

Vegan Glow – 100% vegan and eco-friendly, the name itself is self-explanatory. While The Vegan Glow haven’t released many products yet, we guarantee they’ll become your certified go-to brand for vegan and environmentally clean products.

Vegan Friendly K-beauty Brands

A wide range of Korean skincare brands now have a selection of products that are 100% vegan. Try:

COSRX– Try their Low pH Good Morning Cleanser, One Step Pimple Clear Pads or Hyaluronic Acid Intensive Cream.

Olivarrier – ALL of their products are cruelty-free, EWG verified, vegan, and hypoallergenic. Olivarrier makes products with zero toxins, which makes them perfect for those with sensitive skin.

Benton– Benton’s Aloe vera line is plant-based and great for the skin. Benton itself is certified cruelty free by the PETA and specializes in natural beauty products. Benton avoids parabens, mineral oil, alcohol, benzophenone, chemical preservatives and steroids.

Purito– the brand’s Centella Green range is free of animal ingredients and animal testing. Purito itself is a 100% cruelty-free brand that uses ingredients that are EWG Green level safe, toxin/chemical-free with packaging that is environmentally friendly.

iUNIK– Excluding their propolisand snail products, iUNIK uses only plant based ingredients in its products.

Beauty of Joseon – the new Bubble Cloud Toner is 100% vegan friendly.

STYLE STORY – Your Go-To For K-Beauty

Korea’s Glass Skin Trend And How To Get It
Korea’s Glass Skin Trend And How To Get It
Best Korean Skincare For Sensitive Skin
Best Korean Skincare For Sensitive Skin
Shop Now
Subi Perfect Pimple Patch
Quick View
Purchase this product now and earn 3 Points!
Subi Perfect Pimple Patch

$11.00 AUD
Subi Bare Skin Balm
Quick View
Purchase this product now and earn 3 Points!
Subi Bare Skin Balm

$44.00 AUD

"Contrary to popular belief, Vegan is not the same thing as cruelty-free, although vegan products may be cruelty free."


Leave a comment

Comments will be approved before showing up.

SS Point


Create an account
20 Points
Make a purchase
0.2 Points Per $1.00
Review a product
10 Points Per product
Refer a friend
100 Points (Email to claim)


$1.00 Off
10 Points
$5.00 Off
50 Points
$10.00 Off
100 Points
$20.00 Off
200 Points
How did you hear about us?