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Top K-Beauty Growth Areas in 2022

April 12, 2022

Top K-Beauty Growth Areas in 2022

Top K-Beauty Growth Areas in 2022

Episode Description:

On today’s Kbeauty news headlines update, Lauren discusses some of the top K-Beauty growth areas for 2022, including Korean brands seeking halal certification, cosmetics for pets and the rise of custom cosmetics. 




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K-Beauty Now Available at Woolies

  • Our own news made it into the headlines this week 

K-Beauty companies seeking halal certification to grow in OIC Countries

  • Trying to bolster their appeal in muslim markets
  • Indonesia is the second biggest export marketing among OIC countries behind Malaysia (organisation of islamic cooperation). It is bringing in mandatory halal certification requirements over the next few years
  • Dubai has been a major driver of Kbeauty sales in the Middle East

Top K-Beauty Growth Areas in 2022


Cosmax is tapping into the trend of personalised care

  • Sales for this year expected to hit $2.5 billion
  • They are looking forward to the future, including:
  • Cosmetics for pets (shampoo, conditioner, toothpaste, ear cleaner) 
  • More for personalised care
  • South Korea was the first in the world to implement customised cosmetic regulations back in 2020. A lot of companies are interested in this 

Direct Flights from Sydney to Seoul

  • Qantas and Jetstar to start direct flights from Sydney to Seoul 

New Kbeauty Product Releases on STYLE STORY

Rovectin Clean Lotus Water Cream (60ml) 

This is a gentle moisturiser that enhances the look of your skin while also hydrating it. Containing a high content of lotus flower extract, Rovectin Clean Lotus Water Cream protects your skin from pollution and is ideal for sensitive & dry skin.

Rovectin Clean Marine Micellar Deep Cleansing Water (400ml)

This is a gentle cleanser that can assist in removing oil, dirt, makeup and pollution from your skin. Rovectin Clean Marine Micellar Deep Cleansing Water has strong cleansing powers but is formulated to make it safe for all skin types.

It contains 7 different layers of hyaluronic acid to provide hydration to your skin, as well as9 kinds of marine plants from Jeju Island, Wando Island and Namhae Sea of Korea. These help to remove makeup and impurities clogged in pores. 

Newest K-Beauty Reviews

  • 5 Star for Jelly Ko Dewy Glaze Toner
  • "So Hydrating!
  • Absolutely love this toner! It is so hydrating and feels amazing to use. The bottle is also so beautiful, I'm obsessed."
  • 5 Star Review for Subi Holo Dream Brightening Pore Minimizing Mask 
  • "Life Saver
  • Whenever I have a breakout or am feeling congested this mask is my go to. I leave it on for five minutes at night and the next day my skin is always so much clearer and smoother. I love how creamy and beautiful it is"


Recommendation of the Week 

5 Resources to Help You Learn the Korean language:

  1. Korean Unnie
  2. Learn Korean with Go Billy
  3. Natalia Garza 
  4. Talk To Me in Korean
  5. Korean Class 101


STYLE STORY - Your Go-To for K-Beauty

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Jelly Ko Dewy Glaze Toner
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Jelly Ko Dewy Glaze Toner

$40.00 AUD

"Korean beauty companies are increasingly seeking Halal certification for their products to help bolster their market appeal in Muslim countries. Top Muslim destinations for Korean beauty products include Indonesia, Malaysia and Dubai"

- Lauren Lee, Kbeauty Expert

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