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The Mainstays of K-Beauty

February 06, 2023

the mainstays of k-beauty

The Mainstays of K-Beauty

On this episode of the podcast Lauren discusses her interview with Marie Claire magazine, talking through some of the mainstays of K-Beauty. She shares some surprising new launches in Korea, plus a drama that's taken the country by storm. 


K-Beauty News Headlines


New Snail Products Launching in Korea 

  • Surprisingly, I have seen a few new snail launches featuring black snail and even blue snail 

Lauren in Marie Claire Magazine 

  • In my interview with Marie Claire we discussed some of the mainstays of K-Beauty. I mentioned that K-Beauty is a “skincare first, makeup second” approach to beauty, with an emphasis on hydration over exfoliation.
  • Rather than a set of steps that need to be followed it’s really more about customising an approach to care for your skin’s needs at different stages of life or times of the year.
  • The products and textures that are suitable for the skin in winter are not the same as what the skin needs in summer, so there’s a lot of focus on learning what your skin needs and responding to that. 
  • Some of the key ingredients at the moment are probiotics, Centella asiatica (or Cica), heartleaf, mugwort and ginseng. Bakuchiol and retinol are also trending this year,  albeit in small doses so as not to irritate the skin. 


Lauren Lee in Marie Claire Magazine 


No Mask Era Spurs Sales of Cosmetics  

  • With the end of Korea's indoor mask mandate on 30 January 2023, demand for color cosmetics has risen
  • According to the "2022 Settlement Keyword" released by Olive Young, sales  increased 50% last year (January to November) compared to the same period in 2021. Base makeup products such as cushions and foundations rose 70% and lip makeup products rose 65%. 
  • Men are also getting in one the action.
  • Euromonitor reported that Korea's men's cosmetics market has grown from 700 billion won in 2010 to 1.4 trillion won in 2020, showing rapid growth of about 10% every year.

The Mainstays of K-Beauty


Question of the Week: Optimal Skincare Routine for Skin in its 60s without spending heaps 

It's never too late to create an amazing skincare routine. For an anti-aging routine that won't break the bank try: 


Cleanser: Double Cleansing Duo - Contains Subi Bare Skin Balm and Subi Brightening Powder Cleanser for a fraction of the price of buying the two together 


Toner: Jelly Ko Dewy Glaze Toner -  This is so great for dry and mature skin because its made with Birch Sap and 3 types of Hyaluronic Acid. The texture is closer to that of an essence to ensure maximum hydration. 


 The Mainstays of K-Beauty

Serum: Tosowoong Hyaluronic Acid Aqua Ampouleis great bang for buck because its several times larger than your typical serum. Plus, it's infused with hyaluronic acids which are incredibly hydrating for the skin. 


Eye Cream: Haruharu Wonder Black Rice Bakuchiol Eye Cream (20ml) helps to brighten the dark eye area and combat wrinkles around the eyes. 


Cream/Moisturiser: Jelly Ko Bubbble Tea Steam Cream does the work of several products in one. Not only is it an ultra-hydrating steam cream, it’s also great for morning and night. Ingredients include Vitamin E, Beta Glucan and Niacinamide which helps to brighten the skin and helps with pigmentation. This is our best-seller on STYLE STORY and Jelly Ko's best seller worldwide. 


The Mainstays of K-Beauty


New Korean Beauty Releases on STYLE STORY 


Skin79 Orange Super Plus BB Cream

This cult-favorite BB Cream can finally be stocked in Australia thanks to a change in our cosmetic regulations. It imparts a triple effect of high coverage, correcting marks and dark spots along with SPF50 + sun protection. 

This comes in a Natural Beige (No.21) shade.


    Manyo Factory Bifida Biome Ampoule Toner

    If you're keen to try Korea's latest microbiome craze, this toner combines Manyo Factory's patented Bifida Biome™. It works to protect your skin's barrier and shield it from environmental pollutants like smog and dust.


    New Korean Beauty Product Reviews 

    Kahi Multi Balm

    "My skin NEEDED this!

    On a cleaned face, I gently applied via my fingertips this skin balm, and immediately I could feel it sink into my dry skin!!

    I’ve found that a little goes a long way.

    Great product!"


    Jelly Ko Dewy Glaze Toner

    "Jelly Ko Dewy Glaze Toner - 10/10

    This toner is so very refreshing and goes on beautifully after my double cleanse routine. My skin has never felt so refreshed. Will be an absolute staple in my routine :)"


    Etude House Moistfull Collagen Cream

    "This is my second pot of this wonderful cream. Hopefully I can continue to purchase"


    Recommendation of the Week: The Glory 

    • Korean Netflix drama "The Glory" getting rave reviews in Korea starring Song Hye Kyo 


    2023 K-Beauty Trend Forecast
    2023 K-Beauty Trend Forecast
    K-Beauty Makeup Tips for Dry Skin and Winter
    K-Beauty Makeup Tips for Dry Skin and Winter
    Shop Now
    Double Cleansing Duo
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    Double Cleansing Duo

    $80.00 AUD $64.00 AUD
    Jelly Ko Bubble Tea Steam Cream
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    Purchase this product now and earn 3 Points!
    Jelly Ko Bubble Tea Steam Cream

    $48.00 AUD

    "K-Beauty is a “skincare first, makeup second” approach to beauty, with an emphasis on hydration over exfoliation."

    - Lauren Lee, Kbeauty Expert

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