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Seoul's Big Bet on KBeauty

April 19, 2022 1 Comment


Episode Title: Seoul's Big Bet on KBeauty

Episode Description:

On this week’s Kbeauty news headlines episode of the Korean Beauty Show podcast Lauren discusses how the city of Seoul is betting big on Kbeauty as well as how some brands are being affected by lockdowns. Plus, she introduces new releases from SKIN1004 and the latest Korean beauty product reviews. 






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Oh Se-hoon unveils vision for green, attractive urban spaces as he seeks reelection

  • Seoul Mayor Oh Se-hoon has unveiled his vision for Seoul, which includes promoting K-Beauty brands to the world and the "K-lifestyle" as a global standard for a healthy lifestyle. He believes this will be essential to improving the city's global competitiveness 
  • He wants urban forests to cover at least 10% of the city.
  • From 2023 Seoul will invest more than 100 billion won in small-and-medium-sized enterprises and startups in the fashion and beauty sector.
  • Seoul will also set up a special development zone for beauty and fashion projects in Dongdaemun
  • The mayor has said:  "Out of the four main axes that comprise the city's visions towards those in their 20s and 30s, the most important one is making the city feel romantic and attractive, and what completes that axis will be K-beauty"


K-Beauty Brands Feeling the Impact of China’s Lockdowns

  • Some brands have been forced to temporarily close manufacturing plants as a result of China’s zero Covid strategy

  • China has had continued lockdowns as a result of the COVID variants.

Seoul's Big Bet on Kbeauty 

Singles Inferno is back for a second season

  • Greenlight for Season 2 of the hit Korean reality dating series Single's Inferno.
  • The premise of the show is that five men and five women are "trapped" on a deserted island and the only way to escape is to shack up with someone.
  • The contestants that manage to hit it off with one another are whisked off to a Paradise island for a night 


QUESTION OF THE WEEK:  Where should I start if I’ve never tried Korean beauty products before?

Start with one of our mini skincare sets:



  • Skin1004 Madagascar Centella Spot Cream(20ml),whichcontains high-purity Centella asiatica powder from Madagascar to increase the strength of damaged skin. 
  • Natives in Madagascar have used this precious herb to help protect their skin for centuries. It's now widely used in Korean beauty products as well, by combining modern technology to improve its value.
  • It provides strong, soothing care to the skin after it has experienced spots and blemishes
  • This Spot Cream is ideal to apply to skin after it has experienced trouble. It's perfect to use it in conjunction with a pimple patch product like  Subi's Perfect Pimple Patch. 

  • Skin1004 Madagascar Centella Toning Toner(210ml)is a daily toner that is perfect for those with oily and combination skin. It’s a watery style toner with a slightly acidic pH to match the pH balance of your skin. 

  • It contains Centella asiatica extract (8%), Niacinamide, Adenosine, Betaine, PHA




  • Real Review for the  K-Beauty All Star Set
  • “I really didn’t know where to start in terms of using a kbeauty process so I emailed staff. Received a really helpful comment back recommending this pack as a starting point to get a feel for different products. Best advice ever.  Really enjoyed trying and using these products and have now moved on to purchasing some of the products to use on a regular basis. Thanks so much Style Story.”
  • Review for  Jelly Ko Cherry Blossom Sleeping Mask 
  •  “Can I just say wow?! This mask has blown all other gels out of the water. A heavyweight gel that packs a punch. I don’t know if I can look at other gels the same. I may have found the one for life for me! This rich texture of this one makes it great for all skin types. My only con is the floral scent. It is not very potent and does not stay for long, but I’m not the hugest fan of them.” 

Seoul's Big Bet on Kbeauty



  • Ode to My Father,a 2014 Korean film and one of the highest grossing film in the history of Korean cinema.  

  • It covers the history of Korea from the Korean War in 1950 through the modern day by telling the story of Deok-soo, who loses his sister and father in escaping the North Koreans. 


STYLE STORY - Your Go-To for Kbeauty

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"The headlines about Seoul making K-Beauty one of the four pillars of growth for the city confused me a little bit because I'm not exactly sure what it's all about but it seems that the Dongdaemun area will play a central role in the new plans for creating a K-lifestyle hub"

- Lauren Lee, Host of the Korean Beauty Show & Kbeauty Expert

1 Response


July 02, 2022

Dear Lauren,

Can you talk about in your next podcast how to get rid of white little bumps under the skin? (Milia) or which products you can use?

I really love your show and I always enjoy listen to it! All things about Korean if its culture, the language, beauty or k-drama I would like to hear more of it.
Thank you for your hard work!
Kind regards

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