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Korean Beauty Trends To Watch Out for In 2022
Episode Title: Korean Beauty Trends To Watch Out for In 2022 - Ep 92
On today’s episode, Lauren discusses the top 5 Kbeauty trends that will be making waves in the Korean beauty industry in 2022. From the once maligned retinol to fragrance, some of them might surprise you!
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K-Beauty has traditionally shied away from retinol due to all the perceived and real pitfalls of it. However, I am seeing more and more releases featuring retinol and bakuchiol, which is touted as a natural retinol alternative.
Already seen releases from 23 Years Old, Chosungah 22, Innisfree and Charmzone
K-Beauty is definitely moving further away from intricate routines in favoured of paired down products that do more with less. People are using their toner to double as a mask, using little pads instead of mask sheets. And many multi-use products are hitting the market as well.
We spoke about the move towards sustainability numerous times on the show last year. The regulations about recycling labels have already come into effect and I’ve seen a couple of products already displaying the newly required recycling labels that indicate how easy or difficult a product is to recycle.
More brands are opting for things like label-less products, offering recycling stations and sustainable packaging options as well.
This is not a new trend in K-Beauty but what is new is how many mainstream brands are picking up on the vegan trend. Tony Moly, d’Alba and quite a few brands that have traditionally not focused specifically on vegan formulas or products are now offering vegan lines. I can’t seem to jump on a subway in Seoul at the moment without seeing an add for a new vegan skincare or makeup line.
The market for fragrance products has seen an unprecedented expansion both in size and type of products, with more consumers opening their wallets for fragrance experiences in the middle of the coronavirus pandemic.
According to global market watcher Euromonitor, Korea’s fragrance market grew 36.4 percent from 2018 to 2019, and is projected to reach $547.5 million by 2023.
Especially during the pandemic it seems that people are relying even more on their sense of smell. They're buying things like incense, perfumes, scented candles and even skincare products with distinct scents. More K-Beauty brands are running with signature fragrances for their products too - see Huxley, Tamburins etc.
CJ Olive Young has recently coined a new term to call this fast-growing category: “scent body” products, after seeing sales surge nearly 90 percent over the past year.
"I can’t seem to jump on a subway in Seoul at the moment without seeing an add for a new vegan skincare or makeup line."
Lauren Lee, Kbeauty ExpertComments will be approved before showing up.
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