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March 30, 2023
K-Beauty vs J-Beauty in 2023
Lauren shares her thoughts on some of the differences between K-Beauty and J-Beauty in 2023 based on her observations in Japan. From fragrance in skincare to what’s trending in makeup, sheet masks, SPF, pricing and more how is Japanese beauty different from Korean Beauty? Let’s take a look.
Some General Observations:
As a consumer, it's harder to shop for beauty products in Japan without any Japanese skills because the packaging is almost 100% in Japanese. In fact, I gave up on several products because I just didn’t know what I was purchasing. That's just not the case in Korea, where most products have a product name, ingredients list and a how to use section in English as well.
It is easier to buy things like makeup and sunscreen in Japan because the key callouts are written in English. Makeup obviously doesn't need as much of an explainer.
Check out STYLE STORY's J-Beauty Capsule Collection.
STYLE STORY - Your Go-To for Kbeauty
"These are just my observations from walking around Tokyo and seeing what's trending on the shelves of the local beauty stores"
Lauren Lee, Host of the Korean Beauty Show
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