K-Beauty’s Clean Beauty Push & Language Quirks on Korean TV - Ep-91

 

Episode Title: K-Beauty’s Clean Beauty Push & Language Quirks on Korean TV - Ep-91

 

Episode Summary:

On today’s news headlines, Lauren discusses why the Korean government’s new push towards clean beauty is concerning, as well as some of the language quirks you’ll hear if you regularly watch Korean TV. Plus, find out which Kbeauty products are now available in the States! 

 

 

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Korean NewsHeadlines - Korea's MFDS Making Moves Towards Clean Beauty

Korea's Ministry of Food and Drug Safety (MFDS) is poised to ban the use of persistent organic pollutants (POPs) and eight perfluorinated compounds in cosmetics,

Persistent organic pollutants are carbon-based chemicals that persist in the environment for a long time, and therefore can potentially damage the environment, wildlife and people. 

The eight perfluorinated compounds to be added to the prohibited substances list are:

• nonadecafluorodecanoic acid;
• nickel(II) trifluoroacetate;
• (+/-)-2-(2,4-dichlorophenyl)-3-(1H-1,2,3-triazol-1-yl)propyl-1,1,2,2-tetrafluoroethylether (tetraconazole-ISO);
• sodium nonadecafluorodecanoate;
• sodium heptadecafluorononanoate;
• ammonium nonadecafluorodecanoate;
• ammonium perfluorononanoate; and
• perfluorononanoic acid

Reports indicate that because consumers are gravitating towards so-called "clean beauty: products, regulators are under pressure to ensure that cosmetic products contain no "nasties". This is problematic language for a whole host of reasons, as discussed on the show. 

 

Question of the Week - Singles Inferno and the phrase "Let's Talk Casually" 

This week's question of the week was from an Instagram follower who asked, "I’m completely hooked on Singles Inferno and notice the contestants are always saying, “let’s talk casually”- is that basically the English equivalent to saying let’s chat?!"

This is an interesting Korean-English translation about contestants speaking to each other in less formal Korean language. In Korean, there are levels of formality built into the language. 

To strangers, you are supposed to speak “jeondae mal” or formal language, which is quite polite but also builds distance and respect into the language. Think, your "pleases" and "Thank-yous'" are automatically built in, but it’s the way you would speak to a stranger on the phone in English. Very polite, very formal. 

When they say “let’s lower our language” or “chat casually” they are suggesting to speak to each other in less formal language, as if they are friends, family or the same age. However, unlike in English, when they do this in Korean they are actually changing the verbs they use to each other.

Speaking more casual language to one another is a way to put them on equal standing. One person is not "higher" in status than the other or more worthy of respect. They are the same.  

New Product Releases

Exciting news for K-Beauty lovers in the States. Two hit Kbeauty brands are now available online in the States at Verishop.com - Subi Beauty and Jelly Ko. You'll find these releases on Verishop now: 

• Subi Brightening Powder Cleanser
• Subi Bare Skin Balm 
• Subi Holo Dream Brightening Pore Minimizing Mask  
• Subi Perfect Pimple Patch  
• Jelly Ko Bubble Tea Steam Cream 
• Jelly Ko Cherry Blossom Sleeping Mask 

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