K-Beauty for Pets?

Forget humans, the new Korean Beauty trend is all about our furry friends. Plus, we're talking through whether mixing Vitamin C and niacinamide is a good idea and the top best-selling Korean Beauty products in October 2022. 

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K-BEAUTY NEWS HEADLINES

Please note that I have translated all of the following news from Korean so please quote me if using any of the below. 

Importance of Beauty Reviews is Strengthening 

As online beauty product purchases become commonplace, the importance of beauty reviews is strengthening. Industry analysts say that the impact of reviews has been greater than ever as cosmetics purchases have increased following the pandemic. 

One local Korean review platform reported that the category with the highest number of reviews is 'point makeup' centered on color. In particular, reviewers love checking the the reviews to assess whether a product is the right color or tone for their skin.

K-Beauty for Pets? Petconomy Trend 펫코노미

• Products for pets are growing rapidly thanks to the increase in people who consider their pets as children and/ or members of the family. 

• According to the 2021 Korea Pet Report released by KB Financial Group's Management Research Institute, 6.04 million households raised pets in Korea as of the end of last year, which is almost 30% of all households.

• In line with this trend, domestic cosmetics companies are launching and investing in pet-related products

• Popular product categories for pets include everything from vegan pet shampoos, calming pet shampoos, pet toothpastes, body mists, ear sanitizers, deodorants and liquid snacks are all on the rise 

• Major cosmetics companies have entered the pet industry because related industries have expanded rapidly.

•  In contrast to the decline in the population due to low birth rates, the pet population is continuously increasing

• Cosmetics companies are thirsty to find new growth markets 

Question of the Week: A Question About Mixing Skincare Ingredients Vitamin C and Niacinamide

Daphne got in touch over Instagram wanted to know more about mixing ingredients, and in particular about mixing Vitamin C and niacinamide. 

Let's start off with why we love Vitamin C: 

• Fades dark spots and helps even skin tone
• Plays a vital role in collagen production
• Potent antioxidant

Niacinamide: 

• Tackles hyperpigmentation
• Helps with big pores and acne
• Helps soften fine lines

Can you use them together?

Yes!

Both niacinamide and Vitamin C have complementary benefits, particularly when it comes to skin brightening. 

However, the reason you will sometimes hear that these two should be avoided in combination is because some older research showed that mixing L-Ascorbic Acid (pure Vitamin C) with Niacinamide could convert it to the compound niacin, which can cause flushing. 

The reason I don't think you need to worry too much about this is because that study used nonstabilized forms of both ingredients in a high-temperature environment. That's not the kind of environment your skincare products are in. 

If you are worried, I would suggest proceeding with caution and patch-testing. 

Another good work around is something like SOME BY MI Yuja Niacin Serum because it contains a fruit-derived form of Vitamin C with Niacinamide. 

The formula combines 82% Yuja extract with 5% Niacinamide, making it great for freckles and dark spots.

Top 3 Best-Selling K-Beauty Products for October

1. Subi Perfect Pimple Patch  - sales for this product increased 218% month on month 

2. Jelly Ko Bubble Tea Steam Cream 

3. COSRX Snail Mucin Essence

New Korean Beauty Product Reviews 

STYLE STORY customers reveal why they bought particular products.

When we asked "Why Did You Buy This K-Beauty Product?" customers responded: 

• Pyunkang Yul Mist Toner - "Friend only has one good hand, so a mist will be better for application"
• Jumiso Waterfull Hyaluronic Toner - "My skin responds really well to Hyaluronic acid and I like the application of a toner."
• Subi Bare Skin Balm - “I love cleansing Balms and am trying all the brands- not tried this one yet”

Recommendation of the Week 

"Vatican Girl" on Netflix 

• For anyone who likes Dan Brown Books
• The documentary tells the story of missing girl Emanuela Orlandi, who is a citizen of the Vatican (which is administered separately to the rest of Italy) 
• She went missing after school in 1983 and was never seen again
• The story literally covers everything from international terrorism, to the mob, fake kidnappers, and even Popes! 

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