Your weekly digest from Seoul on trends, ingredients and products we are loving.
Episode recorded in English. Stream in-browser or open in your podcast app.
As online beauty shopping has become the norm, customer reviews carry more weight than ever. In color cosmetics especially, shoppers lean on swatches and real-skin photos to decide if a shade or tone will suit them.
Short answer: yes. They offer complementary brightening and barrier benefits. Older concerns about niacin flush came from mixing unstable ingredients under high heat in lab conditions, not real-world skincare routines.
Sensitive? Introduce slowly and patch test first.
Cult-favorite moisture cream for dry, dull and mature skin. Plush texture with a bouncy finish.
Shop Jelly KoFlexible hydration with a luminous glow. Layer it or use as a toner-essence step.
See detailsNote: We removed older links to non-current items to keep this post up to date.
Vatican Girl on Netflix - a gripping documentary about the 1983 disappearance of Emanuela Orlandi that touches geopolitics, crime and mystery.
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We offer tailored one-off consultations that give you clarity, strategy and confidence, no matter where you are on your K-Beauty journey.
A focused strategy call to guide OEM and ODM in Korea, packaging choices and supplier relationships. Avoid costly missteps when creating your own products.
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For media, investors, individuals or brands who need fast answers on K-Beauty trends, ingredients or market direction. Direct answers without the fluff.
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"Korean cosmetics companies are launching and investing in pet-related products in a bid to diversify"
- Lauren Lee, Kbeauty Expert
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