Episode Title: K-Beauty Approved by Royalty 

Episode Description:

On today's Kbeauty news headlines episode of the Korean Beauty Show podcast, Lauren shares which member of the royal family has given her tick of approval to K-Beauty, plus the surprising product leading K-Beauty sales in the States. STYLE STORY and Jelly Ko are now officially signed up to donate 1% of revenue to the planet. Plus, the new releases from Purito you don't want to miss. 

Episode Summary: 

Podcast Review Competition -

• I will announce results once all entries are finalised. The podcast apps just take a little while to publish everything so once the reviews come through I will add them all together and select the first 5 .

K-Beauty News Headlines

K-Beauty Approved by Royalty 

• First lady Kim Keon-hee and Queen Letizia of Spain discussed K-beauty products at a gala dinner in Madrid. 
• The queen said she was amazed by how beautiful South Korean women were when she visited the country three years ago, and that she bought a lot of cosmetics.

K-Beauty Brands Shifting Focus to Japan and the US 

• Korean cosmetic brands, which have traditionally been heavily reliant on the Chinese market, are shifting their focus to the US and Japan 
• In America:
• Amorepacific announced its sales in the United States increased by 60%, with lip products making up 50% of total sales in the US. 
• Korea’s presence in the global market has been expanding thanks to the success of BTS and “Squid Game.”
• LG H&H will soon be releasing a mini tattoo printer in the US which will allow users to create a temporary tattoo of any image they want and print it using vegan ink.  
• Meanwhile in Japan:
• Cosmetics manufacturer Cosmax has established an office in Japan and plans to construct a factory near Tokyo
• Korean makeup products, have been performing well, particularly eyelash serums, mascaras and lip tints
• More Korean brands are entering the Japanese online market space  

Korea Now Selling More Cosmetics Than Home Appliances

• According to the "2021 Cosmetics Production, Import, and Export Statistics" released by the Ministry of Food and Drug Safety, last year's cosmetics export performance was a record high of $9.183.57 billion
• Cosmetics exports were larger than home appliances ($8.6 billion)
• The sale of custom cosmetics was up 65.2% from the previous year. Custom cosmetics are those made up in store rather than at a manufacturing facility based on a customer's skin or makeup diagnosis 

STYLE STORY and Jelly Ko are now official members of 1% for the planet 

• The gold standard for corporate environmental philanthropy, we will be donating 1% of total sales across the company’s operations.
• 1% for the planet donations can be made to organisations that support climate, food, land, pollution, water, wildlife etc

Question of the Week - How Can I Get Rid of Milia? 

• "Dear Lauren, Can you talk about in your next podcast how to get rid of white little bumps under the skin? (Milia) or which products you can use? I really love your show and I always enjoy listen to it! All things about Korean if its culture, the language, beauty or k-drama I would like to hear more of it. Thank you for your hard work! Kind regards Sandy" 

• Mild cases of milia usually go away on their own.
• However, there are some procedures you can try at home that won't damage your skin
• A good home remedy is to steam your face. 
• You can also try spot exfoliation using acids or retinoids
• Otherwise, I would recommend seeking professional assistance. An aesethetician or dermatologist can help to pick the contents out using a sterile needle. Other options include chemical peels, cryotherapy, laser etc 

New Kbeauty Releases on STYLE STORY 

• Purito Oat In Calming Gel Cream (100ml)
  • A refreshing gel cream made with Oat Seed Water.
  • Lightweight clear texture
  • Ideal for soothing sensitive, weakened and damaged skin
• Purito BB Cream (30ml)
  • Provides a silky smooth finish to the skin
  • Definitely a dewy K-Beauty glow, so one to avoid if you don't like that look. 
  • Here's the need to know:
    • Firstly, medium coverage
    • Secondly, lightweight and highly blendable texture
    • Thirdly, vegan and cruelty-free
    • Finally, formula is free of essential oils and fragrances

New Kbeauty Reviews on STYLE STORY 

APLB Collagen Propolis Eye Cream

• 5 Star Review
• Perfect for sensitive skin
• "I use this eye cream morning & night, and it's such a relief to find one that feels so nice, and doesn't cause any allergic reaction. My eye area is super sensitive."

Jelly Ko Silicone Mask Brush 

• 5 Star Review
• Get one now, so worth it
• "This is so nice to apply your masks with, and so easy to clean. Should have bought earlier, when there was a pack, but I don't regret buying this at all!"

Recommendation of the Week 

• Come and join our Facebook group and let us know the one K-Beauty tip or trick that has made the biggest difference to your skin. 

Did you enjoy today's episode, K-Beauty approved by Royalty? If so, dont forget to leave your rating and review for the show on your favourite podcast app.  

STYLE STORY - Your Go-To Kbeauty