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Is This The Future of Pigmentation Treatment?

May 16, 2022

Is This The Future of Pigmentation Treatment?

Is This The Future of Pigmentation Treatment?


Episode Description:

On this episode of the Korean Beauty Show podcast, Lauren discusses the new Korean research looking to change the way we treat pigmentation. She also answers a listener's question about the best way to treat dark under arms and introduces a new Bakuchiol toner. 




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Episode Summary:


Korean News Headlines


New Korean Study into Pigmentation and the Genes That Determine Your Face Colour

  • Is this the future of pigmentation treatment? A new report has been published in the Journal of Investigative Dermatology on the genes that determine face colour. 

  • Human skin colour is largely determined by genetic factors, which is why Korean company LG Household & Healthcare recently conducted a study into 17,019 Korean women looking to identify the genetic variants associated with their facial skin colour. 

  • They identified variants in three, one, and six genomic loci associated with facial skin colour. 

  • The researchers are confident that this work will assist in bringing new products to the market to assist with pigmentation. 

  • Current pigmentation reducing skin care products on the market work to reduce melanin production but this doesn’t help when the issue is genetic. 

  • The plan is to use this research as a basis for customised skincare solutions, including developing a diagnostic platform that can even predict future pigmentation levels. 


Is This The Future of Pigmentation Treatment? 

Cosmetic Sales Are Up As People Get Out of the House and Take Their Masks Off

  • In the Korean beauty industry, the consumption and sales of products aimed at outdoor activities are increasing, including colour cosmetics (aka makeup). 
  • Some stores are reporting that sales of colour cosmetics and skin care are up as much as 60% this year compared to the same period last year.
  • In the atmosphere of easing COVID-19 restrictions, more people are resuming their regular outdoor activities such as golf, hiking, and camping. As a result, interest in UV protection products is increasing
  • Some brands are reporting 254% year on year growth in their sun products. 
  • Lotte Department Store also reported that makeup sales were up 20% in April 2022 compared to the year before. There are also lots of new Korean makeup releases as well. 
  • The expectation that people will soon be taking off their masks has also lead to an increase "brightening" skin care products that care for skin tone. 


Is This The Future of Pigmentation Treatment? 

Question of the Week: How do I lighten my under arms?

This is actually a really common question that a lot of people have. The first thing to know is that the skin under the arms is different compared to skin everywhere else on our bodies for a few reasons - it is quite delicate, which means it is very easily irritated. It also folds in on itself, which means that any products you do apply under your arms are absorbed more. 

It's important that you don't irritate the under arms even further in trying to treat darkening of the skin. 

Often, the cause is damage from razors. It can also be a sign of pre-diabetes.

My key tips to treat dark under arms are:  

  1. Treat any underarm rash first;
  2. Sort out your razor / shaving; 
  3. Moisturise;
  4. Find a good deodorant; 
  5. Apply chemical exfoliants gently like AHAs; 
  6. If these fail, there are professional treatment options available too like laser and microneedling. 

Is This The Future of Pigmentation Treatment?


New Kbeauty Products at STYLE STORY 


23 Years Old Bakuchiol Toner

  • Powered by Bakuchiol and Hyaluronic Acid, an anti-aging toner that boosts your skin’s elasticity for youthful-looking skin.
  • Bakuchiol is 100% vegan plant extract, which naturally comes from the seeds of the Psoralea Corylifolia plant. 
  • This toner is great for replenishing skin hydration, increasing skin firmness, leaving the skin feeling hydrated and helping to promote elasticity.
  • Other ingredients include Niacinamide, Oat Kernel Extract, Artichoke Leaf Extract, Adenosine, Beta-Glucan 

Is This The Future of Pigmentation Treatment?


New Kbeauty Product Reviews

My New Favourite Product - Charmzone Retinol Emulsion 

"Have been trialling this product for a few weeks and I cannot recommend it enough. I have noticed such a difference it how my skin looks and feels. My skin is glowing. I cannot wait to keep using this product. I will definitely be repurchasing."


Best BB cream ever!!! - Missha M Perfect Cover BB Cream

"My first order of K-beauty products is likely one of the best things I've done for my skin.  I wanted this BB cream in No.23 and it was out of stock, so in my eagerness I ordered No.27 just to try it.  I'm in my low 60s and was looking for something with good coverage and not settle in creases.  It was a little too dark for me so I diluted a tiny amount with my sunscreen and it's AMAZING!  You only need a very small amount and the coverage stays neat all day without feeling weighed down.  Thank you StyleStory :)"


Is This The Future of Pigmentation Treatment?


Recommendation of the Week 

  • AnimationJangbbijju Studio
  • A Korean YouTube channel with over 3 million subscribers that is famous for its satire.
  • They make hilarious short animated cartoon videos that offer a hilarious but critical analysis of many aspects of Korean society.  
  • They have english subtitles 
  • This is probably a recommendation for people who are more familiar with Korean culture, and particularly TV shows (dramas, reality TV etc). 


Did you enjoy this episode -Is This The Future of Pigmentation Treatment? If so, don't forget to rate, review and share the show! 


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"Current pigmentation reducing skin care products on the market work to reduce melanin production but this doesn’t help when the issue is genetic."

- LG Household & Healthcare Study into Pigmentation

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