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Best-Selling K-beauty Products for the First Half of 2023

July 19, 2023

Best-Selling K-beauty Products for the First Half of 2023

Best-Selling Kbeauty Products for the First Half of 2023


On Episode 209 of the Korean Beauty Show podcast Lauren shares the best-selling Kbeauty products for the first half of 2023. Plus, are Korea's sun patches a passing fad or here to stay? Korea's MFDS gives the green light for a new sunscreen ingredient. Plus, which popular Korean Beauty sunscreen caused Lauren to have a bad allergic reaction?



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Are Korea's Sun Patches a Passing Fad?

I recently did an interview with Cosmetics Design Asia about Korea's sun patch trend. 

While the hype remains strong in Korea it remains to be seen if they will take off overseas. I discussed the fact that there are a lot of limitations compared to actual sunscreen plus potential regulatory issues too, given the nature of the claims being made. 

 Korean Sun Patches

New Korean Sunscreen Ingredient Given the Green Light

Korea's Ministry of Food and Drug Safety (MFDS) recently announced that they will be amending Korea's cosmetic regulations to approve the use of Methoxypropylamino Cyclohexenylidene Ethoxyethylcyanoacetate (MCE) as a sunscreen ingredient. 

This is a chemical sunscreen ingredient that's effective for ultra long UVA (370-400nm). It has a peak absorbance of 385 nm.

JID Innovations 2021;X:100070 claims that:

"Addition of MCE absorber in sunscreen formulations leads to full coverage of UV spectrum and improved UVA1 photoprotection. The data support benefits in the long term on sun-induced consequences, especially those related to public health care issues."


Question of the Week: Is it okay to keep using a sugar scrub after the sugar dissolves?

Yes -it's totally fine to keep using the product after the sugar crystals dissolve. This will happen gradually over time once the product has been opened but the product itself can be used for 1 year after opening.



The Best Selling K-beauty Products for the first half of 2023

We've reviewed our sales figures for the first half of 2023 and these were the best-selling Korean beauty products on our site:

Jelly Ko Bubble Tea Steam Cream 

This was unchanged from 2022, making Bubble Tea Steam Cream not only our most popular moisturiser but also our most popular product. 

Subi Perfect Pimple Patch 

Coming in second place was Subi's Perfect Pimple Patch, which has been a best-seller since we launched it in 2019. It's also a top-seller on Woolworths and one of our most-reviewed products of all time. 

Jelly Ko Cherry Blossom Sleeping Mask

Perhaps the biggest surprise of the year was this Sleeping Mask. Sales are up 167% compared to the previous period. Previously, this product wasn't even in our top 10. 

Cherry Blossom Sleeping Mask Sales Increase 167%

Laneige Lip Sleeping Mask

Unsurprising was seeing this Lip Sleeping Mask at the top of the charts. It is a best-seller at Woolworths and sells out consistently every time we have it in stock. 

COSRX Snail Mucin Essence

Another unsurprising entrant at the top of the charts was COSRX's cult favourite Snail Mucin Essence, which has been one of our best-sellers since it was first launched by the brand.  

Best Selling K-Beauty Products for the first half of 2023
Jelly Ko Dewy Glaze Toner

Dewy Glaze Toner was launched only a year ago but in that year has quickly gone on to become one of our best-sellers and most loved products, receiving rave reviews from beauty industry professionals and customers alike. 

Subi Bare Skin Balm

Toppling more well-known cleansing balms like Heimish All Clean Balm was Subi's Bare Skin Balm, which was also a best-seller last year. Fans love the dreamy texture and colour and the superior cleansing abilities for a great price point. 

Subi Bare Skin Balm

Kahi Multi Balm 

This little balm is guaranteed to sell out every time we have it in stock. Thanks to its regular feature on top K-Dramas it is a guaranteed hit! 

Dr Jart Cicapair Color Correcting Cream

Dr Jart's green to beige colour correcting makeup treamtent is another extremely popular K-Beauty product. It doesn't hurt that it regularly goes viral on TikTok either! 

Missha BB Cream / D'Alba White Truffle First Spray Serum 

Finally, tied at tenth place were these two; Missha's M Perfect Cover BB Cream and d'Alba Piedmont's White Truffle First Spray Serum



New Korean Beauty Product Reviews on STYLE STORY 


Purito Cica Clearing BB Cream 

"So impressed!

Lightweight and evens out skin tone. Sheer coverage. Sets to a satin finish; not flat matte or oily/shiny. Looks and feels very natural. Good shade range in terms of catering for deeper skin tones but more undertones in the light to medium category would make it even better. Given the affordable price point and the ethical values of the brand, this was a great purchase!"


Jelly Ko Gelato Glaze Lip Mask

"Lip glaze perfection

Jelly Ko have knocked it out of the park again. This lip mask makes your lips feel luscious. It isn’t over powering with fragrance or taste and a little goes a long way. It also doesn’t leave your lips feeling sticky, as the lip mask absorbs into your lips leaving them perfectly moisturised."

Gelato Glaze Lip Mask 

Subi Perfect Pimple Patch

"Pimple saviours

Love these patches, have used for at least a year now and these are by far the best for day time use."

APLB Intensive Healing Foot Cream 

Feet are moisturised!

Don't love the smell but very willing to put up with it for the results!!"

Best and Worst of the Week 


Worst- I had a serious allergic reaction to the Beauty of Joseon Rice Sunscreen which has left me babying my skin. Chemical sunscreens are often not the best fit for really sensitive skin, which mine is. 


Best- Launching Gelato Glaze Lip Mask in Australia


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Jelly Ko Gelato Glaze Lip Mask
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